Michelin, the French tire manufacturing giant has awarded Havas Media its global media business, the companies have confirmed. The selection followed a competitive pitch and the business will shift to Havas Media this month.
The company spends and estimated $100 million annually on ads globally and more than $25 million in the U.S.
Adweek, which had the news first, reported that incumbent MediaCom participated in the review.
Claire Dorland Clauzel, the client’s Executive Vice-President Sustainable Development, Brands , External Relations, Member of the Group Executive Committee, issued a statement:
"We are confident that Havas Media will help Michelin further its journey with a marketing approach based on data driven and content powered strategies, increasing our knowledge of the consumer journey and helping us master communications in the digital age."