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P&G's Marc Pritchard Blasts Adland For Only Delivering On 25% Of Spend

P&G's Chief Brand Officer has summed up 2017 as the year "bloom came off the rose" of digital advertising, Marketing Weekreports. Speaking last week at the Dmexco conference in Germany, he said media could no longer be given "a pass" now that it turns out only a quarter of spend actually reaches consumers. 

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