Around the Net
Apple Boosting Profits With Older iPhones
- Reuters, Sunday, November 5, 2017 7:25 PM
Among other factors, Reuters attributes Apple’s strong quarterly earnings to the company’s willingness to market older iPhones at discounted prices. “All Cook had to do was stop Apple’s unusual Steve Jobs-era policy of ruthlessly killing off old products when better ones came along,” it writes. As a result, “Apple hit analyst expectations by shipping 46.6 million iPhones in its fiscal fourth quarter, though with lower average selling prices.”
