McDonald's Canada, Comedy Central Win Outdoor Grand Prix Awards

McDonald's Canada and Comedy Central won Grand Prix awards in the outdoor category Tuesday night at Cannes. Design, Mobile, Print/Publishing And Radio Lions were also issued.

In a modern take on a classic approach, the ‘Next Exit’, ‘Just Missed Us’, ‘On Your Left’, ‘On Your Right’ campaign by Cossette, Toronto/McDonald’s Toronto took home one of two Outdoor Grand Prix Awards.

The other Grand Prix in the category went to ‘The Daily Show Presents: The Donald J. Trump Presidential Twitter Library’ by Comedy Central, New York / 23 Stories X Conde Nast, New York for Comedy Central.

Here’s a run-down of other winners Tuesday night.

In the Design Lions, 1,248 entries were received and 70 Lions awarded: 7 Gold, 25 Silver and 37 Bronze. The Grand Prix went to ‘Trash Isles’ by AMVBBDO, London for Plastic Oceans / Ladbible, United Kingdom.

In the Mobile Lions, 911 entries were received and 43 Lions were awarded: 9 Gold, 12 Silver and 21 Bronze and the Grand Prix went to ‘Corruption Detector’ by Grey Brazil, São Paulo for Reclame Aqui, Brazil.



In the Print & Publishing Lions, 1,440 entries were received and 49 Lions awarded: 7 Gold, 20 Silver and 21 Bronze and the Grand Prix winner was Tagwords’ by Africa, São Paulo for Ab Inbev, Brazil.

In the Radio & Audio Lions, 1,111 entries were received and 55 Lions awarded : 7 Gold, 22 Silver and 25 Bronze - and the Grand Prix was awarded to ‘Soccer Song for Change’ by Ogilvy Cape Town for Ab-Inbev Africa, South Africa.

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