Media and tech startup Culture Trip is launching its first original digital series, a food and culture-focused travel show.
The “Hungerlust” series will include eight episodes — from “the spiciest ramen in Japan and tequila’s oldest cousin in Mexico City, to old-fashioned Austin BBQ you can eat without teeth,” according to a spokesperson.
The show will not have a celebrity host, or foodie influencers. To make clear its distinction from food videos produced by brands like BuzzFeed’s Tasty, there will be “no cheese pulls.”
“'Hungerlust' serves authentic food stories from a local point of view that’s synonymous with Culture Trip,” the company stated.
Culture Trip’s videos earned over 2 billion streams in the past two years, mostly from a millennial audience, according to Kris Naudts, founder-CEO, Culture Trip.
“A large part of our exponential growth has been due to our travel and food content, and 'Hungerlust' will allow us to super-serve our audience with exceptional storytelling about one of their favorite topics," Naudts added.
Culture Trip’s in-house creative teams, together with its global network of over 300 freelance creators, produce articles, videos, photography, illustration and animation from locations around the world, Culture Trip’s vice president, marketing, Elizabeth Carter, told Publishers Daily.
“Historically, we've utilized one-off video pieces to add dimension to our feature stories, but we also found that short-form video content resonates well with our millennial audience,” Carter said.
"Hungerlust" is Culture Trip’s first standalone digital series produced around a singular theme, she added, launched as a cohesive series package. The show will take viewers to Tokyo, Paris, Mexico, London, Jerusalem, Morocco, Austin and Hong Kong.
In May, the London-based Culture Trip announced it had received $80 million in its Series B funding round, led by investment group PPF. It used the funding to hire a CMO and CRO with experience at Facebook and YouTube: Mike Fox and Dick Soule, respectively.
It also said it would work to expand and diversify the company’s monetization efforts, as well as grow its engineering and creative teams.