• by Ray Schultz , November 9, 2018

Sendwithus and Mailgun have formed a partnership to allow developers and marketers to collaborate on transactional email workflows and share performance results.

The objective is to help firms “create, innovate, and improve upon” the content in transactional emails, states William Conway, CEO of Mailgun.

He adds that “people are building more complex apps every single day, and they need scalable tools that can move dynamically with their application.”

Mailgun allows developers to utilize their email API and SMTP protocols to set up an email structure in a company in whatever coding language they choose, the firm says.

Sendwithus provides an email production platform called Dyspatch. It enables firms to create or change email content while remaining compliant with regulations and staying on-brand, it says.