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Firms Face Challenges In Listening To Customers: Study
- Chief!Marketer, Wednesday, February 27, 2019 10:20 AM
Many firms are having problems listening to customers and determining what they want. A study found that 41% feel they are doing a good job, and 34% an okay job, meaning they don’t necessarily understand what they customer wants. And 29% are struggling to remember that customers are human beings, not simply inboxes.
