• by Richard Whitman , Columnist, March 6, 2019

Hearst digital agency iCrossing has appointed Chris Apostle as chief media officer. He reports to global president Mike Parker and succeeds Jeff Ratner, who is leaving the agency. 

Apostle is tasked with optimizing the agency’s media operation to better drive business performance for iCrossing’s clients, such as Bridgestone, Charles Schwab, City National Bank, Humana and Microsoft. 

Apostle joins iCrossing from Havas Media Group, where he was executive vice president-head of performance. He is credited with establishing a digital innovation lab there focused on voice assistance, visual search and a hyper-local search innovation platform.

He is also credited with developing the agency’s eRetail/Amazon practice. 

Earlier, Apostle held senior leadership positions at Ogilvy, Razorfish and R/GA.   

Throughout his career, Apostle is said to have delivered over $2 billion in integrated programs for global brands, including Ford, Kraft, MasterCard, Microsoft and Verizon. 

Said Parker: “Chris' client-centric approach, proficiency in managing teams that drive substantial business impact and his extensive background in performance, eretail/
Amazon and voice position him well to help take iCrossing to the next level.”