• by Steve McClellan  @mp_mcclellan, April 1, 2019

The Martin Agency has extended its relationship with Buffalo Wild Wings, which has named it digital agency of record after a review.

The win follows the agency’s appointment as creative AOR last November.

With the new digital assignment, TMA will be responsible for the full suite of BWW digital properties across both paid and owned channels, including paid social, paid digital, email marketing and website content.  

“We’re excited to expand our relationship with The Martin Agency,” said Seth Freeman, the client’s Chief Marketing Officer.  “They have continuously demonstrated an ability to think beyond just creative and push us as we consider what’s possible in every channel. 

"Their digital thinking and approach to consumer targeting across digital display, our Blazin’ Rewards loyalty program, and our website adds a deeper layer of effectiveness and storytelling to the brand campaign,” he added.

The win follows the agency’s announcement last week that it has launched a cultural communications practice charged with amplifying creative ideas.