Fuseideas is hiring John Cimperman, former executive vice president at Match Marketing Group, to oversee the agency's new Buffalo office. Cimperman will serve as executive vice president of Fuseideas
and head all experiential marketing and brand activation efforts for the firm's clients. This new Buffalo office will handle work for clients including M&T Bank, BlueCross BlueShield of
Western New York, Delaware North Companies, Steuben Foods, and Fifco (Labatt USA). It will also service the agency's national client roster including the National Hockey League, MLB Network, and
Boar’s Head brands.