Around the Net
Airbnb Should Have Rethought Its Marketing Cut
- Fast Company, Wednesday, April 15, 2020 12:47 PM
Airbnb erred by ditching its marketing to save $800 million. For one thing, such a cut can deprive a brand of revenue sources through email marketing or social commerce. They also fail to mitigate the damages caused by negative impressions. Here’s why Airbnb should have rethought its action.
