Around the Net
B2B Marketers Can Find a Competitive Gain In Omnichannel Marketing
- ClickZ, Friday, January 22, 2021 10:11 AM
B2B brands need to embrace omnichannel marketing in the wake of COVID-19. That doesn’t mean replacing measurable workhorses like email and content marketing—rather, it requires that brands bring these channels together, along with new ones, and coordinate their marketing.
