CBS Rebrands National/Local Streaming News Service

Looking to amp up its TV news streaming brand among a growing number of competitors, CBS News is rebranding its CBSN service with a new name: CBS News Streaming Network.

As part of this effort, the network will expand new programming -- weaving national and local live TV news along with existing CBS news programming such as “60 Minutes,'' “48 Hours,” “CBS Sunday Morning” and “Face The Nation with Margaret Brennan."

In addition, CBS will now have 13 locally based streams -- adding CBS News Miami.

The bulk of CBS News Streaming Network efforts will center around live daily newscasts of up-to-the minute news.

All CBS News’ streaming channels delivered 1 billion streams for the second year in a row in 2021. Looking specifically at just CBS stations, local streams grew 37% in 2021 from 2020.

Some new shows include “Here Comes The Sun,” a new weekly series spotlighting the original reporting from "CBS Sunday Morning," and “Person- to-Person,” a  new interview series hosted by CBS Evening News anchor and managing editor Norah O’Donnell.

The free CBS News Streaming Network is available on more than 30 platforms across mobile, desktop and connected TV.



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