• by Steve McClellan  @mp_mcclellan, February 10, 2022

Share Atchison, the former CEO of WPP’s Wunderman Thompson North America has joined ecommerce specialist Netrush as CEO. 

Atchison left WT last October and was succeeded in the role by Audrey Melofchik. 

Ecommerce capabilities are in high demand by marketers as consumers have turned increasingly to online shopping during the pandemic. 

Netrush bills itself as an “ecommerce accelerator” that partners with brands to provide the teams, technology, strategy, and infrastructure needed to thrive on Amazon and other ecommerce platforms. 

Unlike traditional agency models, accelerators also purchase products from brands and act as retailers to online shoppers. Instead of making money from retainers, accelerators make money from sales, which is a factor Atchison believes sets the model apart. 

“The ecommerce accelerator model is crucial for brands to optimize a retail experience with a customer-centric approach,” said Atchison. “That’s the growth model brands need.” 

He added that the firm, is “a partner that shares in profits and losses with brands. This shared risk and reward creates real alignment between accelerators and the brands we serve.”

Former CEO Brian Gonsalves and Company President Chris Marantette co-founded Netrush in 2006. Since then, the company has grown to an enterprise-level platform that employs 200+ people and serves 700+ brands. 

Gonsalves served as the company’s CEO until transitioning into a Chief Entrepreneur role at the company this month. 

The firm is headquartered in Vancouver, Washington, with processing facilities in Kentucky and Canada.