• by Fern Siegel , March 2, 2022

FASTSIGNS International has launched its “Make Your Statement” campaign, running on cable and streaming networks, including CNN, ESPN, Food Network and Discovery.

The company also debuted a new site.

The company, a global franchisor of more than 750 independently owned-and-operated centers, uses the campaign to highlight visual identity solutions for businesses — from large-scale exteriors to any surface that can convey a strong customer experience.

It is also entering two new countries this year: Spain and France.

Developed by St. Louis-based Rodgers Townsend, the campaign utilized market research conducted by New Orleans-based MDRG.

“We are inspired by the vision of our customers. The goals are making sure our customers feel confident that we are here to empower them to succeed, excel and achieve. That FASTSIGNS will help them achieve more than they ever thought possible,” Jennifer Herskind, CMO of FASTSIGNS, told Agency Daily. She sees 2022 as the year to “position the brand for what lies ahead.”

In addition to the new work, FASTSIGNS is launching an ecommerce solution this year to allow its customers 24/7 access, better control over their brand identity and ease of ordering. The company is committed to delivering end-to-end solutions at scale to help customers build brand visibility.

Rodgers Townsend is part of the DDB Global Network and Omnicom.