Jeep is launching a campaign showcasing the brand’s free spirit.
“Made for What You’re Made Of” features the new Grand Cherokee, Grand Cherokee L and Grand Cherokee 4xe.
The 30-second video can be viewed on the brand’s social media channels, including Facebook, Instagram, Twitter and YouTube, as well as on television, including college basketball playoff programming.
The campaign is rooted in the “go anywhere, do anything” spirit of the Jeep brand and its vehicle owners, fans and followers, said Marissa Hunter, senior vice president of marketing, Stellantis – North America, Jeep’s parent company.
“As the Grand Cherokee has evolved over the years, so has our owners’ ability to seek out more fulfilling experiences, and the Jeep brand’s goal is to give them a vehicle that allows them to explore the world they live in and to enjoy life to its fullest,” Hunter says in a release.
Filmed in Colorado and Utah, the campaign features a Paralympian runner, ice diver and base jumper to highlight the idea that Jeep 4x4 owners are nature lovers, athletes, adrenaline junkies, sunrise and sunset chasers and so much more.
The effort was created by the Jeep brand in partnership with the Chicago-based Highdive agency.
To find out what one is made of, the video prompts the viewer to “ditch the personality tests and social media quizzes and head into the big, wide, beautiful word.”
With the recent launch of the new Grand Cherokee and Grand Cherokee L, and the Grand Cherokee 4xe this spring, consumers will have more options when deciding which of the 4x4s best fits their outdoor pursuits, said Jim Morrison, senior vice president and head of Jeep brand North America.
“The Grand Cherokee was built to help provide our owners with one-of-a-kind experiences by taking them to faraway places to seek out their next adventure,” Morrison says in a release. “There is no other automotive brand that enables that sense of freedom and adventure and that elicits such fierce loyalty and camaraderie among its owners and enthusiasts like Jeep does.”