Two iconic brands are partnering for a joint merchandising project.
Igloo and the Jeep brand recently released the first Jeep Playmate coolers, featuring original artwork geared toward Jeep brand enthusiasts who want to keep their refreshments ice-cold throughout every journey.
The Jeep brand embodies the spirit of adventure while Igloo further enhances the good times had on those adventures, says Brian Garofalow, chief marketing officer at Igloo.
Katy, Texas-based Igloo designed the new Jeep Stickers Playmate Pal with custom graphics showcasing the Jeep seven-slot grille, Jeep brand mark and adventure-inspired stickers that adventurers would collect along their travels.
The special-edition Jeep Stickers Playmate Pal is available now in two color options at igloocoolers.com/jeep. Each is priced at $44.99 and has a 7-quart capacity that fits up to nine 12-ounce cans.