Wunderman Thompson-WPP Name Burnside As Microsoft Global Client Lead

After 12 years at Publicis Groupe, Tracey Burnside joins Wunderman Thompson as WPP’s global client lead for the Microsoft account.

She is responsible for managing WPP’s relationship with Microsoft worldwide.

Burnside will be based on the West Coast and report to Caroline Foster Kenny, Wunderman Thompson’s Global Chief Client Officer, and Lindsay Pattison, WPP’s Chief Client Officer.

Previously, she was group vice president, executive client partner at Publicis Groupe-owned agency Razorfish. She also worked at Sapient, another Publicis agency, for 11 years, joining Razorfish in 2020.

She has worked for various brands, including adidas, H&R Block, Neiman-Marcus, PetSmart, Sony and Starbucks.

Kenny said: ”As we aim to be Microsoft’s most valued and trusted strategic business partner, Tracey’s leadership skills and experience will help get us there, leveraging the best of our network to drive business growth for this global iconic brand."

“The opportunity to engage with such a talented team of individuals, and help foster innovative ideas in collaboration with Microsoft, is incredibly exciting and rewarding,” Burnside added.



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