Consumers are facing mask fatigue. And they want excitement. But shopping-related foot traffic increased only nominally in Q2 YoY. And some categories fell, according to the Q2 2022 Consumer Trends Report, a study from Gravy Analytics.
Here’s the overall foot traffic picture:
The sluggish growth in shopping traffic could mean that, although consumers are going back to malls and shopping centers, they may still be doing much of their shopping online,” the study notes.
Meanwhile, foot traffic to office buildings was 3% lower than it was in Q2 2021.
The decline in automotive-related traffic is broken down as follows:
But some areas of transportation are on the increase:
Despite the above, people are going to resorts although much less so to hotels and motels:
And they are gravitating toward outdoor fun:
Meanwhile, here are some retail shopping categories:
What kind of food are they going out for? Not for everything. The traffic volumes:
Despite the mixed numbers in some areas, Gravy predicts that “Americans are carefully considering where they spend their money and reallocating their discretionary income.” Far from a recession, “an upswing may be in our future,” it concludes.