• by Todd Wasserman , September 12, 2022

Uber shut down its free loyalty program, Uber Rewards, last month to promote a subscription membership called Uber One.

Uber One allows member perks like 5% off some rides or unlimited delivery fees for food orders over $15 and grocery orders over $30.

To promote Uber One, the company has rolled out a new ad campaign featuring Tracy Morgan, Sarah Silverman, Julia Fox and Zach Cherry talking about how they use the service.

In this ad, via Special Group U.S., Morgan says he joined Uber One to save money on his important deliveries “like gravy nachos, staplers, yummy croissants, lady fingers, meatball sandwiches, a big old bucket of pesto—can’t forget the pesto—batteries…” Morgan goes on to name evaporated milk and milkshakes among his orders.

The ad doesn’t mention it, but Uber One cost $9.99 a month or $99.99 annually.