• by Wayne Friedman , March 1, 2023

TV and media measurement company Comscore posted a slight 2% gain in revenue in the fourth quarter to $98.2 million.

Net income slipped to just $100,000 compared to $2.9 million in the year-ago period.

Adjusted cash flow -- earnings before interest, taxes, depreciation and amortization (EBITDA) was virtually unchanged -- $12.0 million compared to $12.4 million in the fourth quarter 2021.

It expects slightly better improvement in revenue gains for the rest of this year -- from low to mid-single-digit percentage gains.

This largely was driven by its cross-platform solutions business from its local and national TV services. It also sees gains in its digital ad business unit.

The company touted that it struck deals with 11 new independent media agencies in the period, as well as securing long term renewals with NBCUniversal when it comes to national and local TV metrics.

Last September, Comscore inked a local TV deal with Fox Television Stations for “a Comscore-based currency to support transactions on advanced audiences.”

At the time Fox said the deal meant it could use larger data sets to benefit local linear TV advertisers.

Jon Carpenter, CEO of Comscore, said in the company’s release its “our focus has been on speed, execution and profitability.”
He said the company’s Comscore TV Pulse, can deliver local TV data within 48 hours.

He also touted Comscore’s new Total Digital user interface that provides a combined view of our digital and social data.