• by Fern Siegel , June 13, 2023

Olivia-Jené Fagon, who formerly led creative for VICE Media Groups, joins integrated agency Giant Spoon as creative director.

She reports to Monica Herman, Giant Spoon vice president-group creative director.

The Vice Media brands include VICE, Refinery29, i-D and Noisey. During her tenure at VMG, Fagon also launched a series of creator-led events: The Glow Up, the inaugural festival for Refinery29’s Unbothered franchise; Not A Test, a 72-hour takeover of Art Basel to celebrate hip hop’s 50th anniversary and a six-part event series in partnership with the Jean-Michel Basquiat estate’s King Pleasure exhibition.

Fagon began her career at The Smithsonian, The Phillips Collection, before moving to Artsy. She also handled brand strategy at Imprint Projects.

Her association with brands and nonprofits has been extensive, including work for Netflix, the ACLU, GLAAD, Bombay Sapphire, Target and Marc Jacobs. 

"So much of what moves me creatively is here – big ambitious thinking, a mastery of how culture moves and just a true appetite to take risks," Fagon said.

Ian Grody, Chief Creative Officer of Giant Spoon, added Fagon "knows how to program brands into people’s lives — by wrapping them in culture and making work that feels more like the things you seek out than the things you pay to skip."

Giant Spoon has created work for General Electric, HBO, HP, MassMutual, Netflix, NBC and Petco. It has offices in New York and Los Angeles.