Havas today unveiled a new visual identity, its first brand makeover in 20 years and which the company said is more aligned with its global strategy. 

The effort was executed by Havas branding agency Conran Design Group. The new branding is meant to “better reflect the group’s integrated model, and further establish its unique positioning at the crossroads of entertainment and communications,” as a Vivendi subsidiary.  

All Havas-branded companies within the group will share the new brand identity. Non-Havas branded units will retain their individual identities, but according to the company “will add an endorsement the clearly links back to Havas.” 

The refresh kick offs today with Havas headquarters in Paris and Havas Villages including London, Madrid, Mumbai, and New York. It will continue to roll out companywide through the end of the year.  

The makeover includes all Havas physical and digital branding worldwide including a new corporate website. 

“Our new identity is much more than a logo tweak,” commented Havas CEO Yannick Bollore. “It reinforces our difference and gives us a competitive advantage by simplifying our service lines and highlighting our core values.  

He added that “it insures we are treating our brand as a powerful meaningful business asset and capitalizing on our integrated approach to deliver seamless communications strategies that exceed our clients' expectations.”