• by Fern Siegel , June 14, 2023

AT&T Business' The Next Level Network campaign just debuted.

Agency BBDO created a work that promotes the network's ability to deliver security and expertise to any business, whatever its target audience.

The spot, "Next Level Mission,"  illustrates high-pressure situations where managers rely on a superior network to accomplish key goals. The high energy push, resembling a movie chase scene, is actually a moving story of a hospital’s organ transplant delivery where seconds can save a life.

That's the brand's message: It is there to cope with any next-level moment. 

“This campaign shows how AT&T delivers in moments that matter most to businesses of all sizes. AT&T is setting a new standard for networking with reliable Fiber and 5G networks, security that starts at the network, and deep expertise in the category,”  Trae Watlington, SVP integrated strategy, BBDO, told Agency Daily.

The campaign includes digital and immersive experiences.

Creative is running on CNBC, Fox News, CBS, NBC, USA, MBL on TBS.  Cross-platform ads, homepage takeovers, etc. have been placed in The Washington Post, The New York Times, Bloomberg, Insider and Hulu.