Since 1905, the Red Wing Shoe Co. has supplied industries such as mining, farming and logging with durable, comfortable footwear. It's part of the company's commitment to protect the safety of workers.

Now, Red Wing Safety is kicking off a new campaign supported by B2B agency Schermer. It shows trade workers saying "Thanks for Nothing."  That push underscores days without any injury or safety breach.

The campaign is running with trade media, programmatic, paid and organic social.

As part of the creative push, Red Wing Shoe Company is inviting workers to share stories of safety professionals who have made a difference in their safety — past or present. Workers can submit their stories by posting their videos on social media using the hashtag #RedWingSafetyHeroes.

The company site says it offers 990+ footwear styles for men and women. Red Wing boots utilize construction techniques that produce durable boots and shoes.