AI is writing slogans and subject lines that resonate more with consumers than those written by copywriters, at least in some cases, judging by AI Rewrites 50 Famous Brand Slogans, a recent study by Quality Logo.
It is easy to see why some of the original slogans failed. Some are long and wordy. Others are short and barely touch the subject.
Maybe copywriters are overworked and stressed. Some could be calling it in. Or perhaps they aren’t as imaginative as robots.
Just for a goof, here are 10 AI-written slogans that Americans preferred over the originals. We list the winning AI slogans first:
Adidas
AI Slogan: Stride with Pride
Original Slogan: Impossible is Nothing
Adobe
AI Slogan: Designing Your Dreams
Original Slogan: Changing the World Through Digital Experiences
AI Slogan: Your Digital Neighborhood
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Original slogan: It’s Quick and Easy
AI Slogan: Explore Everything, Miss Nothing
Original Slogan: Don’t Be Evil
Microsoft
AI Slogan: Technology for Tomorrow
Original Slogan: Empowering Others
Pampers
AI Slogan: For Your Bundle of Joy
Original Slogan: Love, Sleep & Play
Rolex
AI Slogan: A Legacy on Your Wrist
Original Slogan: A Commitment to Excellence
Samsung
AI Slogan: Technology for Life
Original Slogan: Do What You Can
Spotify
AI Slogan: Music for Every Moment
Original Slogan: Music for Everyone
Verizon
AI Slogan: Making Your World Wireless
Original Slogan: 5G Built Right
But let’s cheer up. Here are 10 instances in which living writers outperformed AI technology. Granted, some of these slogans go back decades.
What’s clear is that AI is making some of the same linguistic mistakes as real writers did in the previous examples. Here we list the winning originals first:
Burger King
Original Slogan: Have It Your Way
AI Slogan: Taste Royalty
Grammarly
Original Slogan: Great Writing, Simplified
AI Slogan: Write Right. Right Now.
Intel
Original Slogan: Experience What’s Inside.
AI Slogan: Revolution Inside, Evolution Outside
KFC
Original Slogan: It’s Finger Lickin’ Good
AI Slogan: Where Every Bite Is a Delight
Lyft
Original Slogan: A Ride Whenever You Need One
AI Slogan: Driving You Forward
Pizza Hut
Original Slogan: No One OutPizzas the Hut
AI Slogan: Box of Joy, Slices of Heaven
Salesforce
Original Slogan: Transforming Business One Cloud at a Time
AI Slogan: We Build Bridges Between Companies and Customers
Subway
Original Slogan: Eat Fresh
AI Slogan: Bread Baked Daily, Memories Made Always
Tinder
Original Slogan: Swipe. Match. Chat.
AI Slogan: Ignite Your Spark
Visa
Original Slogan: It’s Everywhere You Want to Be
AI Slogan: Making Money Move
Granted, these things are subjective. In email,
it’s easy to determine what works — the numbers show it. Run an A/B test, and you’ll quickly see which line performs best. Here’s some advice to
companies: Don’t dismiss your copywriters yet.
Quality Logo provided AI with 50 company slogans and had the technology create different taglines. It then surveyed 1,007 consumers to determine which they liked the most.