Wayfair is embracing AI as a way to help customers get inspired to buy more merchandise. The “virtual room restyler” called Decorify uses generative AI to show a redecorated
version of a room. Then, if you like what you see, you can pick from a grid of furniture recommendations. "Remember those augmented reality shopping app features that let you plop furniture down
in your house using your smartphone’s camera?" asks
The Verge. "This ain’t that — Decorify won’t show you renders of actual, existing furniture within your actual
room. Wayfair uses an AI model to create new imagery, so it’s going to show you weird reflections on curtains, plants sitting on day beds, and furniture that doesn’t quite make sense, and
it might just decide your room is twice the size it actually is."
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