Stagwell media agency Assembly has launched a European Retail Media Division to meet demand in the region.   

The agency indicated that the new unit, led by Ada Wachowska, will start with a team of 25 staffers and clients across fast-moving consumer goods (FMCG), luxury, retail, and consumer electronics verticals – brought into Assembly from fellow Stagwell Brand X Performance Network and e-commerce specialist agency Brand New Galaxy.   

"Retail Media is the fastest-growing channel for media spend, and client demand for innovation within the retail landscape is at an all-time high," says Matt Adams, who joined the agency in March as Assembly Europe CEO.   

"Being able to offer clients an integrated team of specialists who are experts across the European retail media landscape is perfect for clients who want to be able to look across channels, through advanced measurement, and use retail media as a connected part of a consumer journey."