• by Les Luchter , September 19, 2023

“If words were enough, I would sate your hunger,” begins the poem that serves as audio for nonprofit Feed the Children’s latest PSA. Lines from the poem are illustrated by short visual vignettes of kids from around the world.

The PSA then ends with graphics that read “Help Turn Words Into Action. feedthechildren.org.”

For this campaign, Feed the Children -- which “envisions a world where no child goes to bed hungry” -- teamed with Poetry X Hunger, an informal initiative dedicated to “bringing a world of poets to the anti-hunger cause.”

The poem used in the spot, titled “Enough,” was written by Canadian poet Josephine LoRe.

The PSA, available in :60, :30 and :15 versions, will run on TV, digital and social media, Feed the Children tells Marketing Daily. Broadcasters can download the spot from PSA Connect.

Feed the Children says that one in eight children in the U.S. “do not have enough food and do not know where their next meal will come from” and that the PSA is “designed to inspire conversation about the food insecurity crisis and hope for ending childhood hunger.” 

"We hope that, with this message, we're inspiring people, communities, and corporations alike to take action, to stay engaged, and to learn more about how to work together to create a hunger-free world,” Chris Gard, Feed the Children's vice president of marcom & creative, said in a statement.

The new PSAs were developed and produced by Feed the Children’s in-house creative team, which recently won 12 Telly Awards for their two previous PSA campaigns.

"Color of Your Love," which ran in the spring, conveyed the idea that, “much like spring bursts forth filled with new life and a variety of blooming colors, children, too, will bloom and grow to be their best selves when they are properly nourished.”

"Big Smiles, Little Faces," the nonprofit’s PSA last holiday season, began with familiar scenes of gift-giving before abruptly shifting to more somber scenes and advising viewers to “give the best gift of all this holiday season by helping fight childhood hunger, and you could be the one to bring big smiles to little faces.” Cue visuals of smiling children.