• by Fern Siegel , November 10, 2023

Social connections are good for body and soul.

A September 2022 survey by the American Heart Association found 91% of respondents say their family is less stressed when they eat meals together.

Kerrygold, the Irish butter and cheese brand, agrees.

Its new global multichannel ad campaign — “May Your Table Always Be Full” — celebrates the importance of sharing a meal with friends and family. The work will run for 12 months. The brand focuses on the role of the dinner table being crucial to spending quality time together.

The 80-second spot “The Runaway” follows the journey of a table from city to country. The table is lost and abandoned in various fields and forests until it returns home — and a family gives it meaning.

The creative is by Energy BBDO.

The new work, which first debuted in Ireland, runs on broadcast TV, including HGTV, TBS, Lifetime, Food Network, as well as online video, social and digital across Meta, Pinterest and TikTok.

“It's a simple message, but kind of profound, too. Just think if we all took the time to share one more meal each week with those around us, how much more connected might we all feel?” Josh Gross, Chief Creative Officer at Energy BBDO, told Agency Daily.

The 60-year-old Kerrygold distinction: products sold in the U.S. are certified to Ireland’s “Grass Fed Dairy Standard.” This ensures the milk is sourced from selected herds of cows whose diet, on average, is 95% grass or grass forage on a fresh weight basis.

Brian Cleere, Kerrygold global marketing director, said: “Kerrygold’s rich tasting butter and cheese are meant to be savored and shared. This platform connects with people by reminding them of how good the little moments in life can be when you take the time to be present.”

Kerrygold is an international brand of Ornua.