• by Tanya Gazdik , December 11, 2023

Hyundai Motor America has appointed Michel Poirier as vice president of after-sales and customer experience, a new division for Hyundai. 

In support of the company’s customer experience strategy, the new division includes both the retail and afters-sales functions.

Retail experience responsibilities include dealership training and customer satisfaction for sales and service, while after sales include dealer service programs and operations, parts and accessory sales, owner marketing, technical assistance and warranty administration, according to the automaker. 

Poirier, who has 30 years experience, starts today and reports to Randy Parker, CEO, Hyundai Motor America. He replaces Dave VandeLinde, the previous vice president of aftersales at Hyundai Motor America, who recently retired.

Poirier was previously at Hyundai Auto Canada. Prior to that, he held positions with Industrial Alliance Dealer Services as regional sales director and General Motors of Canada as national accessories sales manager. 

His previous roles incorporated strategic planning, financial analysis, sales, distribution, marketing and promotional activities.