Media and marketing executives for several years have debated what qualifies as “quality” or “premium” video content amid the growth in video-sharing platforms such as YouTube and social-video app TikTok. The distinction is significant as buyers and sellers negotiate media prices while avoiding the “race to the bottom” that characterized …
Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.