• by Fern Siegel , May 24, 2024

MayoSeitz Media was named media agency of record for ZIPS Cleaners, a chain of garment care providers with 70 locations across major markets, such as Baltimore, Washington, D.C. and Philadelphia.

MayoSeitz Media will assume responsibility for national media planning, buying, analytics, sponsorships, as well as in-store marketing efforts.

Mary Ann Donaghy, Chief Marketing-Customer Experience Officer at ZIPS Cleaners, noted the agency's ability to deliver next-level sales analytics and consumer insights in the selection process.

The agency's client portfolio includes NovaCare, Penn Medicine, Temple University, and Citadel Credit Union.