Ken KleinMember since August 2019
EVP @ Out of Home Advertising Association of America (OAAA); Dean's Advisory Council @ Scripps College of Communication, Ohio University
Articles by Ken All articles by Ken
- Tourism Promotions: Plenty To See Right Here in
Marketing Daily on
With long-range and international travel stalled by the COVID-19 pandemic, tourism promoters are using out-of-home and other media to tout closer destinations.
- Say It Big: More Political Ads On Out-of-Home Media in
Overall, out-of-home media is a small - but growing - fraction of political ad spend. Buyers are drawn to OOH to boost name identification, for branding, to generate publicity, drive social media, and because of favorable cost-per-thousand pricing.
- Can You Reject An Ad AND Uphold Free Speech? in
A federal judge in California says yes -- out-of-home media companies could take down controversial political copy without trampling the First Amendment.
- Lockdown Lesson: Red Or Blue, Cannabis Is Essential in
As cannabis moves to Main Street, state executive orders should make good reading for those trying to figure out how to regulate marijuana.
- 'We Deliver' -- Advertisers Change Messages On OOH in
There's a new adjective in advertising: "contactless." Advertisers -- big brands and local small businesses -- are changing copy in the context of COVID-19.
- Big-Spending Bloomberg Veers Into Out-of-Home in
Marketing Politics Weekly on
The Mike Bloomberg 2020 campaign is adding out-of-home media to its unprecedented spending on TV and digital ads. Bloomberg's foray into out-of-home media reflects broader points. Some rich irony, too.
- Colorado Greenlights Cannabis Billboards in
Colorado, a pioneer in marijuana legalization, has revised its rules to allow pot ads on billboards. The new rules call for 500-feet billboard buffers from schools, places of worship, and public playgrounds. This rule change in Colorado reflects broader points.
- Broadcasters Win Alcohol Ad Free Speech Appeal in
The Missouri alcohol-ad case and a separate court ruling against cannabis advertising rules show the difficulty of restricting advertising while also respecting free speech.
- Advertising Regulations Take Shape As Illinois Readies For Legal Cannabis in
Illinois legalizes recreational cannabis Jan. 1 -- the second-largest state to allow adult-use pot. Ad regulations vary state by state; the rules in Illinois resemble an emerging regulatory framework: