by Kelly Samardak on Dec 7, 3:30 PM
My holiday party coverage has changed this week at least 80 times. Why? Because you people keep coming at me with weird wild wooly stuff. And I'm just a girl who can't say no. But I do it for you. And I do it for the brownie tower. And I do it for the mini-burgers. And I do it in the hopes that in the midst of all that eye-bleeding, brain-boiling, temple-pulsing 4th quarter wrapping up, you'll open this email or read this online and grin. Or grimace. Because the grimace makers are always so much more fun to write.
by Kelly Samardak on Dec 3, 3:00 PM
My sister, do gooding Ohio University student MaryBeth Bognar, is living with me (yes, in our cozy NYC apartment) while she interns with Catchafire, one of my favorite finds from the party circuit this year. As much as possible, I want to expose her to the digital media and advercrowd in the wild. When I received the invitation to Collective's Winter Wonderland Party at Celsius Bryant Park, it screamed liquored-up schmooze, and I knew it was the right party to drag her to. Holy open-bar madness, was I right.
by Kelly Samardak on Dec 2, 2:31 PM
I am INFUSED...OVERFLOWING... OBNOXIOUS with the Christmas spirit (because it's what I celebrate, it's what I'm calling it. Feel free to call whatever joyful affliction I have whatever suits your beliefs!) It is because of many things. One such thing is the party I covered last night, thrown by the good people at Minorities In Media (MiM), which was filled with freaky fabulous ugly Christmas sweaters, delicious Mediterranean bites, and some of the nicest people you might be lucky enough to meet some day. The other thing is discovering that my Angry Birds Seasons is an advent calendar. But for …
by Kelly Samardak on Dec 1, 4:00 PM
Last year I decided to forgo the Discovery Communications Holiday Party and opt instead for another party that allowed +1's. This year I had a hankerin' for the old New York warm darkness of The Campbell Apartment, combined with a strong love of HD nature shows and people who don't know they're pregnant. As far as I know, no babies were birthed in The Campbell Apartment bathroom.
by Kelly Samardak on Nov 24, 12:45 PM
Oh, this week. The week of Thanksgiving. A week where emails get sent into the ether, their landing uncertain. This is the week where lunches are longer because the big boss is at her chalet making sure it's ready for a week of skiing and schnapps. Me? I'm getting all thankful for things like DSW, where I will visit to find some warm, comfy, probably hideous shoes for the very surprisingly packed (like, more packed than ad:tech NY, Advertising Week, and Internet Week wadded together) industry holiday party season. Either everyone is doing really well at the close of 2010 …
by Kelly Samardak on Nov 23, 1:30 PM
Consumer Reports threw a party last night. I know, a Consumer Reports party doesn't sound very sexy, but you know what is sexy? Knowing which companies use marketing tactics that affect consumers positively. This year, Consumer Reports compiled their naughty and nice list, not necessarily reflective of each company as a whole, but focusing on specific policies.
by Kelly Samardak on Nov 18, 3:00 PM
Last night I covered one of my absolute favorite events every year. It's the night the advertising world puts on the adult (not in a naked way) prom finery and gets schnockered. I'm talking about the Ad Council Public Service Awards Dinner: the night advertising agencies are honored for their clever, moving, chortle- and tear-jerking UNPAID work "to help people you don't even know," according to Peggy Conlin, President and CEO of The Advertising Council.
by Kelly Samardak on Nov 17, 2:45 PM
When I got the invitation all I could think was, "they must have a copy editor over there to catch that" But then I thought, maybe it's just one of those sentences that looks awkward but actually is grammatically correct: "WE Do Good Awards" Right? It's awkward. More awkward was the actual event logo, whose word arrangement made it read "We volunteer Do Good Awards." But who can mince words when the real award (reward) comes before and after the self-congratulating: when people who dedicate their lives to improving the lives of others get a little spotlight shone on their …
by Kelly Samardak on Nov 16, 4:17 PM
This week is so stupendously awesome, with such great, happy-time, good-for-the-soul events I could just cha-cha in a bucket of meatballs.
by Kelly Samardak on Nov 12, 4:01 PM
I know a ton of PR people who have performed MANY thankless tasks. No doubt manning the list at event check-ins is one of them. Every personality has to be run through you first, and it's your job to remain calm, pleasant. I must be an idiot to think it's understood that in that role, especially at a launch event, such a person would realize they're setting the tone as the first touchpoint of the evening. I must be an idiot to think that someone would also instruct the list person that it's never appropriate to exercise verbal abuse or …