MAD London Editions for March 2016
MAD London - Thursday, March 10, 2016
PubMatic Hires U.K. Country Manager
Insider's Guide To New EU Data Regulations
Streaming Shows Nearly Doubles In The UK, Traditional TV Still King
Trolling For Transparency, Media's Latest Buzzword
Publicis Media Reorganizes Into 4 Global Agency Operations
House Of Fraser Calls Ad Agency Review
Post Office CMO Says More Creativity Will Help Battle Against Ad Blockers
Study Shows Search Drives Automated Subscription Renewal Services For Retail Sites
Frank Lampard Believes European Stars Are Needed To Boost MLS Brand
Nectar Aims For Digital-First Long-Term Approach
Glenmorangie Calls Global Creative Review
Engender Loyalty By Speaking On A Human Level, Innocent Advises
TV Is More Master And Servant Than King
MAD London - Wednesday, March 9, 2016
Amsterdam Judge Orders Google To Reveal IP Addresses Of Fake Reviewers
Professor Stephen Hawking Revels In Jaguar Ad Baddie Role
Study: 75% of Agencies Think Streaming Video Rocks, Twitter In Decline, Programmatic TV Lags
Why Podcasts Can't Swim With The Big Fish
Havas Group Appoints Its First Chief Integration Officer
Brands Start To Take A Zero Tolerance Stance On Athletes And Drugs With Sharapova
Kayak Unveiled As Formula One Coverage On Channel 4
EasyJet CEO Says Women Must Speak Up To Get Onto The Board
News UK Rebrands As News Scotland In Scotland
Mashable Launches In France
Tesco Halves Sales Slide, But Discounters Keep On Growing
Would Ad Tech Be Better Without The Vendors?
MAD London - Tuesday, March 8, 2016
Facebook Nixes Demand-Side Platform For Atlas
Public Health England Follows Change4Life Campaign With "One You"
WPP's AKQA Buys Control Of Web App Specialist Potato
Choozle Hires U.K. Country Manager For European Expansion
Publishers Get Tooled Up In The Fight Against Ad Blockers
Facebook Rolls Out Video To Atlas Platform
IAB Offers Publishers Tools To Ask Ad Blockers To Drop Their Guard
TfL Promises "Bold New Approach" To Outdoor
UK Car Marketing Is 'Stifled' By Central Teams 'Who Don't Understand Our Mentality'
ITN To Supplement News Revenues With TV Production And Commercials
Fast-Talking American Predicts London Domination
Average CMO Tenure Drops For First Time In A Decade
'Downton Abbey' Finale Was A Miracle Of Storytelling
MAD London - Monday, March 7, 2016
WPP Reports 5.3% 2015 Organic Revenue Growth
What Shift? Linear And Streamed TV Both Set To Rise
TV's Renaissance Will Be Born From Better Attribution Data
French Police Warn Parents Against Posting Photos Of Their Kids
Google Enables Search Exclusive Content In Query Results
Hulk Hogan Takes On Gawker Over Sex Tape, Again
Spain's Largest Newspaper, 'El Pais' May Close Print Edition
Brand Value Being Replaced By Customer Relations In Valuing Companies
VR Poised To Differentiate Online And In-Store Shopping
Competition Watchdog Clamps Down On Fake Review Company
WPP's CEO Sir Martin Sorrell Pooh-Poohs In-House Programmatic Trend
British Gas Puts Carat On Alert
YouTubers Shill For Mobile Game Makers With Roostr.tv
Customer Experience And Brand Value Are The Same Thing
MAD London - Friday, March 4, 2016
The Trumping Of Adblock Plus
Research Shows Google CTRs Rising After Redesign - What About Conversions?
Facebook To Pay More Tax In The UK
Framing Your Brand On Instagram
Sir Martin Sorrell Warns Against 'Don Draper-ish' Positive Attitude Over Potential Brexit
Study Finds Only 40% Of Digital Buys Going To Working Media
Nielsen Completes Acquisition Of Pointlogic
Netflix In Talks To Take 'Top Gear' Global Against Amazon And Clarkson
5 Steps To Create A Faster Video Internet
Strongbow Moves From St Luke's To Adam&Eve/DDB
P&G Signs Jessica Ennis-Hill, And Her Mum
Government May Delay BBC Royal Charter White Paper Until After EU Referendum
Pandora Jewellery Becomes First Snapchat Mother's Day Advertiser
Betsafe Moves Media Account To Rocket
WPP's Sir Martin Sorrell Sounds Off On Yahoo Acquisition
UK Minister Compares Ad Blocking To Piracy, Promises Action
Apple Adds Twitter Support Account
Facebook, Google: Tax Is The Price For Buying Public 'Likes'
MAD London - Thursday, March 3, 2016
Yahoo Reportedly Auctioning Off Search Business
Expedia Calls Ad Account Review
Google's Removal Of Right-Hand Side Ads Gives Agencies The Upper Hand
Ikea Launches $400+ Million Media Agency Review
Deloitte Study Shows CMO Spend Will Increase, Improvement Needed On Results
Yahoo Analyzes Native Ad Growth On Its Platform
Ad Blocking Gathers Strength In Unknown Numbers
Ad Blocking Is 'Protection Racket,' Says Culture Secretary
Government To Tackle Fake Social Media Profiles
Beacon Service Claims To Bridge Offline and Online
ITV Chief Says Concerns Over Digital's Effectiveness Drive TV Advertising
Government To Close BBC iPlayer Loophole
Vote Leave Seeks Creative Agency
Fake Social Profiles' First Victims Are Self-Deluded Brands
MAD London - Wednesday, March 2, 2016
Automation Is Great, But Where's The Humanity?
Facebook Live Video To Appear In News Feeds
Google AMP Gives Content Pace As Publishers Struggle To Get Up To Speed
The Standout Star of Social Media Week: Snapchat
Ikea Calls GBP300m Media Review
WARC: Over Half Of The World's Most Impactful Campaigns Are Digital-Led
Apple And Samsung Behind Huge Contactless Payment Growth
Wearable Buyers: 89% Comfortable With Technology, 74% See It As Exciting
'Economist' Relaunches 'Intelligent Life' Magazine As '1843,' Goes Global
The Collateral Damage Of Disruption
Guardian Seeking Premium Content Payments -- Pay Wall Ruled Out
ITV Buoyant Ahead Of Euro 2016
The Future Started Without Us
Report Calls To End Near Century Of Self-Regulation At The BBC
How Fast Can Your Brand Reverse?
MAD London - Tuesday, March 1, 2016
'Time Out' Refreshes For Content, Commerce Push
Supermarkets Must Up Their Game After Morrisons Signs Amazon Deal
Warc Names P&G Most Effective Global Advertiser
Is Sony About To Launch A VR Headset For the PS4?
'New Day' Launches As Trinity Mirror Revenue Declines
BBC Cuts Equivalent To Axing 5Live And BBC News Channel
FourFourTwo Magazine Launches In The USA
Women Seek Stronger Role Models On Screen
Yorkshire Tea Calls Ad Agency Review
Half Of Ad Blockers Will Disable For Quality Content -- Publishers, What Are You Waiting For?
'New Day,' New Way: UK Paper Launches Without Web Site
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