MAD London Editions for March 2016
- MAD London - Thursday, March 10, 2016
- PubMatic Hires U.K. Country Manager
- Streaming Shows Nearly Doubles In The UK, Traditional TV Still King
- Insider's Guide To New EU Data Regulations
- Publicis Media Reorganizes Into 4 Global Agency Operations
- House Of Fraser Calls Ad Agency Review
- Trolling For Transparency, Media's Latest Buzzword
- Study Shows Search Drives Automated Subscription Renewal Services For Retail Sites
- Post Office CMO Says More Creativity Will Help Battle Against Ad Blockers
- Frank Lampard Believes European Stars Are Needed To Boost MLS Brand
- Nectar Aims For Digital-First Long-Term Approach
- Glenmorangie Calls Global Creative Review
- Engender Loyalty By Speaking On A Human Level, Innocent Advises
- TV Is More Master And Servant Than King
- MAD London - Wednesday, March 9, 2016
- Amsterdam Judge Orders Google To Reveal IP Addresses Of Fake Reviewers
- Professor Stephen Hawking Revels In Jaguar Ad Baddie Role
- Study: 75% of Agencies Think Streaming Video Rocks, Twitter In Decline, Programmatic TV Lags
- Havas Group Appoints Its First Chief Integration Officer
- Brands Start To Take A Zero Tolerance Stance On Athletes And Drugs With Sharapova
- Why Podcasts Can't Swim With The Big Fish
- Kayak Unveiled As Formula One Coverage On Channel 4
- EasyJet CEO Says Women Must Speak Up To Get Onto The Board
- News UK Rebrands As News Scotland In Scotland
- Mashable Launches In France
- Tesco Halves Sales Slide, But Discounters Keep On Growing
- Would Ad Tech Be Better Without The Vendors?
- MAD London - Tuesday, March 8, 2016
- Facebook Nixes Demand-Side Platform For Atlas
- Public Health England Follows Change4Life Campaign With "One You"
- WPP's AKQA Buys Control Of Web App Specialist Potato
- Choozle Hires U.K. Country Manager For European Expansion
- Publishers Get Tooled Up In The Fight Against Ad Blockers
- Average CMO Tenure Drops For First Time In A Decade
- Fast-Talking American Predicts London Domination
- ITN To Supplement News Revenues With TV Production And Commercials
- UK Car Marketing Is 'Stifled' By Central Teams 'Who Don't Understand Our Mentality'
- TfL Promises "Bold New Approach" To Outdoor
- IAB Offers Publishers Tools To Ask Ad Blockers To Drop Their Guard
- Facebook Rolls Out Video To Atlas Platform
- 'Downton Abbey' Finale Was A Miracle Of Storytelling
- MAD London - Monday, March 7, 2016
- WPP Reports 5.3% 2015 Organic Revenue Growth
- What Shift? Linear And Streamed TV Both Set To Rise
- TV's Renaissance Will Be Born From Better Attribution Data
- Google Enables Search Exclusive Content In Query Results
- Hulk Hogan Takes On Gawker Over Sex Tape, Again
- French Police Warn Parents Against Posting Photos Of Their Kids
- Spain's Largest Newspaper, 'El Pais' May Close Print Edition
- Brand Value Being Replaced By Customer Relations In Valuing Companies
- VR Poised To Differentiate Online And In-Store Shopping
- Competition Watchdog Clamps Down On Fake Review Company
- WPP's CEO Sir Martin Sorrell Pooh-Poohs In-House Programmatic Trend
- British Gas Puts Carat On Alert
- YouTubers Shill For Mobile Game Makers With Roostr.tv
- Customer Experience And Brand Value Are The Same Thing
- MAD London - Friday, March 4, 2016
- Research Shows Google CTRs Rising After Redesign - What About Conversions?
- Facebook To Pay More Tax In The UK
- The Trumping Of Adblock Plus
- Study Finds Only 40% Of Digital Buys Going To Working Media
- Framing Your Brand On Instagram
- Sir Martin Sorrell Warns Against 'Don Draper-ish' Positive Attitude Over Potential Brexit
- 5 Steps To Create A Faster Video Internet
- Netflix In Talks To Take 'Top Gear' Global Against Amazon And Clarkson
- Nielsen Completes Acquisition Of Pointlogic
- Strongbow Moves From St Luke's To Adam&Eve/DDB
- P&G Signs Jessica Ennis-Hill, And Her Mum
- Government May Delay BBC Royal Charter White Paper Until After EU Referendum
- Pandora Jewellery Becomes First Snapchat Mother's Day Advertiser
- Betsafe Moves Media Account To Rocket
- WPP's Sir Martin Sorrell Sounds Off On Yahoo Acquisition
- UK Minister Compares Ad Blocking To Piracy, Promises Action
- Apple Adds Twitter Support Account
- Facebook, Google: Tax Is The Price For Buying Public 'Likes'
- MAD London - Thursday, March 3, 2016
- Yahoo Reportedly Auctioning Off Search Business
- Expedia Calls Ad Account Review
- Google's Removal Of Right-Hand Side Ads Gives Agencies The Upper Hand
- Ikea Launches $400+ Million Media Agency Review
- Deloitte Study Shows CMO Spend Will Increase, Improvement Needed On Results
- Yahoo Analyzes Native Ad Growth On Its Platform
- Ad Blocking Is 'Protection Racket,' Says Culture Secretary
- Ad Blocking Gathers Strength In Unknown Numbers
- Government To Tackle Fake Social Media Profiles
- Beacon Service Claims To Bridge Offline and Online
- ITV Chief Says Concerns Over Digital's Effectiveness Drive TV Advertising
- Government To Close BBC iPlayer Loophole
- Vote Leave Seeks Creative Agency
- Fake Social Profiles' First Victims Are Self-Deluded Brands
- MAD London - Wednesday, March 2, 2016
- Facebook Live Video To Appear In News Feeds
- Google AMP Gives Content Pace As Publishers Struggle To Get Up To Speed
- Automation Is Great, But Where's The Humanity?
- WARC: Over Half Of The World's Most Impactful Campaigns Are Digital-Led
- Ikea Calls GBP300m Media Review
- The Standout Star of Social Media Week: Snapchat
- Apple And Samsung Behind Huge Contactless Payment Growth
- Wearable Buyers: 89% Comfortable With Technology, 74% See It As Exciting
- 'Economist' Relaunches 'Intelligent Life' Magazine As '1843,' Goes Global
- Guardian Seeking Premium Content Payments -- Pay Wall Ruled Out
- The Collateral Damage Of Disruption
- ITV Buoyant Ahead Of Euro 2016
- The Future Started Without Us
- Report Calls To End Near Century Of Self-Regulation At The BBC
- How Fast Can Your Brand Reverse?
- MAD London - Tuesday, March 1, 2016
- 'Time Out' Refreshes For Content, Commerce Push
- Supermarkets Must Up Their Game After Morrisons Signs Amazon Deal
- Warc Names P&G Most Effective Global Advertiser
- Is Sony About To Launch A VR Headset For the PS4?
- 'New Day' Launches As Trinity Mirror Revenue Declines
- BBC Cuts Equivalent To Axing 5Live And BBC News Channel
- FourFourTwo Magazine Launches In The USA
- Women Seek Stronger Role Models On Screen
- Yorkshire Tea Calls Ad Agency Review
- Half Of Ad Blockers Will Disable For Quality Content -- Publishers, What Are You Waiting For?
- 'New Day,' New Way: UK Paper Launches Without Web Site
