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Public Health England Follows Change4Life Campaign With "One You"
- Marketing Week, Tuesday, March 8, 2016 7:11 AM
Public Health England has launched its first brand since introducing Change4Life eight years ago, with ‘One You’ aiming to help middle aged adults avoid future diseases caused by modern life. It is the government health body’s first ever nationwide campaign to address preventable disease in adults. The GBP6m will run for seven weeks and will be supported by TV, digital, OOH, PR and social media activity. It will also be amplified by nationwide partner support.
