MAD London Editions for 2016
MAD London - Thursday, Oct. 13, 2016
Pinterest Adds To Ad-Targeting Options
Unilever Confident That Weak Pound Price Hikes War With Tesco Will Soon Be Resolved
Oh My God, They Killed Email -- Again!
NEW! PSA In UK Warns Cyclists About Riding Too Close To Trucks
One In Three Marketers Will Hire In Next Three Months
Facebook Advertising 2.0 Is A Force To Be Reckoned With
Longtime P&G Executive Tarek Farahat Appointed To WPP Board
Brexit Uncertainty Leads To Fewer Agency Reviews
How Adland Lost Its Way (And How Some Agencies Are Finding Their Way Back)
Government Backs Down On Full Disclosure Of Best-Paid Stars
Discovery Struck Olympics Deal With BBC Over Fears Of A 'Backlash'
Yahoo Files Patent For All-Seeing Billboard
MullenLowe Group Promotes Buster Dover To Group MD
Unilever And Tesco Battle Is Brexit Warmup Act For A Tough Christmas, Tougher New Year
MAD London - Wednesday, Oct. 12, 2016
Mobile's Dominance Means There Are No Channels, Just Screens
VisitBritain, Expedia Partner To Expand Tourism
P&G Promises Better Quality Advertising
New IAB Standards Promise Major Ad Shakeup
Ad Industry Slams FCC's 'Counterproductive' Privacy Proposal
Mobile Ad Growth Means 'No Hierarchy Of Screens Anymore'
ANA: New Privacy Proposal Threatens Web Ecosystem
Marketing Spend Is Up, Despite Brexit Woes
Price, Privacy, Installation Hold Consumers Back From Connected Things
Dentsu Gets Happy As Mcgarrybowen Expands To India
Tax-Avoiding Brands Do Not Lose Customers
Humans Will Need New Skills In An AI World, MPs Agree
Prime Minister Bans Apple Watches From Cabinet Meetings
Russians Deny Cyber-Meddling In Presidential Elections
MAD London - Tuesday, Oct. 11, 2016
Facebook Launches Workplace Service For Companies
Unilever Finds Synching Mobile And TV Boosts Purchase Intent
Are We In The Early Days Of Email Fatigue?
Google Product Listing Ads Driving Up Revenue
Havas Acquires Target MCG
'Agency of the Year' Open For Submissions
Turkey Turns Off Cloud Services
Jamie Oliver Pens Recipe Deal With Amazon's Alexa
Internet Of Things Arrives One Behavioral Change At A Time
Exterion To Unveil TfL As A Programmatic Media Owner That Can Rival Facebook
Facebook Launches App To Take Over Your Work Life Too
Fitbit Announces The X Factor Product Placement Deal
UK Cracks Down On Web Trolls
Forget Slack -- Facebook Workplace Is Gunning For LinkedIn And Microsoft
MAD London - Monday, Oct. 10, 2016
Augmented Reality Shifts Battle With Amazon From Price To 'Wow' Experiences In-Store
Facebook Launches Events App
Facebook UK Ends 2015 With GBP11m Tax Credit
Ad Blocking Is A Racket -- And Google Has Been Fuelling The Fire
BBDO Launches Video Content Platform, Leverages Crowdsourcing
Piccadilly Circus Likely To Switch To One Giant Screen
Facebook Is SO Pumped For The VR Revolution
Europeans Tune Out If Emails Don't Render Properly
Tougher Action Promised Against Trolls
Where Are You On The Attribution Maturity Scale?
The Creative Industries Federation Calls Out UK Government On New Qualification
Children At Risk From 'Blurred Lines' With YouTube Stars
Betting Firms React Angrily To Prospect Of Daytime Ad Ban
Facebook Launches App For Events
MAD London - Friday, Oct. 7, 2016
Shots Fired! UK Celeb Katie Price Calls Flaunting Bling 'Cringey,' Blasts Kardashian
Snapchat Preps $25 Billion IPO
Oculus Working On New, Cheaper VR Headset
A Marketer's Lens On The Google Pixel Event
Google Backs Out Of Twitter Bid, Marketers Dismayed
Exterion Kicks Off TfL Contract With HD Screen Roll Out
Apple's Ambient Paradigm: Connected Devices Act As One For Consumers
IPG Mediabrands Rolls Out New Healthcare Agency Healix
Apple Launches Search Ads In App Store
Another Reason Not To Take Sick Days
BBC, BuzzFeed And Mail Online Beaten In Social By Goal.com
Twitter Shares Plummet As Google And Disney Drop Purchase Talks
London Leads In 4G Coverage -- Shame About The Speed
Absolut Vodka Appoints BBH As Global Creative Lead Agency
MAD London - Thursday, Oct. 6, 2016
Sorrell: I'm No Trump, But I'm Right About Everything, Especially Facebook
Fake Sheikh's Fall Prompts More Claims Against News Corp
GDPR Opt-In Is Costly, But It's Also A Wake-Up Call On Switched-Off Subscribers
Wozniak Ponders Why Jobs Acted Like He Did, Why He Disowned His Family
Tesco Claims Customer Trust Is Back At A Four-Year High
Facebook Messenger Makes 'Secret Conversations' Standard
Google Prepares For AI-First World
Salesforce Prepares Twitter Bid
Aldo Trial Tech To Merge Offline And Online
Apple Focuses On Relevance To Target Search Ads In App Store
AI, Advertising's Next Big Step In Personalizing Branded Videos
TalkTalk Hit With GBO400k Fine For Data Breach
Audits Won't Transform Media, Vision And Excitement Will
BBDO Launches Crowdsourcing Video Platform With Mars
Brand Britain Is Strong Enough To Survive Choppy Brexit Waters, Top Marketers Agree
MAD London - Wednesday, Oct. 5, 2016
Google Virtual Assistant, Pixel, Daydream View VR Headset Brings Advertisers Home
Facebook Apologises For Guns And Drugs Going On Sale At Marketplace
Lightbulb Unveiled As Potential In-Store Beacon Of The Future
Growing Gyro Paris Shakes Up Management, Moves To New Space
Google Takes On The iPhone With Pixel
Prospect Theory, Back Burners And Relationship Risk
Amazon, Microsoft Take Cloud Services To France
Amazon Bans Incentivised Reviews
Ask Search Experts Why One Search Results Page Outranks Another
Mastercard Back Pay By Selfie
Vice's UK TV Channel Is Struggling
ITN Moves From Collective Bargaining To 'Merit-Based' Pay
Nick Hugh Becomes Telegraph's First COO
Amaze Chief Exec Departs
Unilever CMO Calls Out The 'Digital Bluffers' -- Get Tooled Up, Get Trained Up Or Ship Out
MAD London - Tuesday, Oct. 4, 2016
Facebook Debuts Marketplace, New Mobile Tool
Shazam Hits A Billion Downloads, Returns To Profitability
What Analysts Will Be Watching For At Google's Big Event
Fewer Marketers Spend More On Programmatic, Even As ROI Rises
Sky TV Launches VR App Fronted By David Beckham
Facebook Marketplace Seems Incomplete
Salesforce Acquires Krux, DMP Market Consolidates Further
Facebook About To Take On eBay And Gumtree With Marketplace
From Spam To Clutter -- Why Inbox Woes Will Be Fixed More By GDPR Than Paid-For Email
Twitter Pays GBP1.24m In UK Tax
How's The Programmatic Sector Doing? Look At Its People, Not Its Machinery, To Find Out
Will Bots Defeat The Smartphone App?
The Terrifying Monster Called Digital Advertising
Advertisers Need Some Social Media Adjustment
Microsoft Bot Framework Takes Off Among Developers
British 'Vogue' Drops Models For 'Real' Women
Microsoft Disbands Its Bands Wearable Line
EU Officials Press Forward With Antitrust Charges Against Google
Twitter's Worsening Troll Infestation
VR's Golden Rules -- Is Sky About To Break Them Both?
MAD London - Monday, Oct. 3, 2016
Google, Twitter Acquisition Could Have Legs This Time Around
Google Preparing To Reject EU Charges
GDPR Is Inevitable -- Email Marketers Should Rejoice, Then Repermission
Dentsu Aegis Acquires Wasabi Analytics
Telegraph's Parent Writes GBP150m Off Titles' Value
Consumers With Connected Devices Don't Use Them To The Fullest
Goodwin Takes His Future To Zenith, Will Help Clients Shape Theirs
Print Revenues Keep On Sliding At Trinity Mirror, Digital Growth Hits 11%
Dealing With All The isms: Can Advertising Lead The Way?
Net Naming Organisation No Longer Overseen By US Government
Think Outside 'Walled Gardens' Once Facebook Shutters FBX
British Gas Switches To MediaCom
Land Rover Builds World's Largest Lego Structure For Discovery Launch
Does Mobile Social Mean Print Will Swap Dollars For Nickels?
MAD London - Friday, Sept. 30, 2016
ANA Slams Facebook For Lack Of 'Transparency,' Calls For Audit
Unilever Launches Content Divisions
Amazon, Google, Facebook, IBM, Microsoft Announce AI Partnership
Freeview Aligns Itself To Be Friends With The Netflix Generation
Google Rebrands Cloud Services, Introduces Google Cloud
A Quarter Of Brits Think Robots Would Give Better Customer Service
Open Rights Group Says Marketers' Misuse Of Data Is 'Worrying'
Daily Mail To Lay Off 400 Staff Due To Ad Slump
Consumer Confidence Back Up To Pre-Brexit Level
Half Of Copyright Investigations Involve Kodi Boxes And Illegal Streaming
Argos Committed To Own-Brand Sales After Sainsbury's Merger
Apple Pumping $12B Into New London HQ
Wanna Be Viewable, Or Seen? Digital Marketing's New Conundrum
The Ad-Tech Tax
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