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Argos Committed To Own-Brand Sales After Sainsbury's Merger

  • The Drum, Friday, September 30, 2016 6:19 AM

Argos is forging ahead with its ambitious goal of having its own brands make up at least a third of sales by 2018 and has launched a new homeware label called The Collection, a seal of faith in the brand amid the merger with Sainsbury's, which also has a number of its own home and electrical brands.

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