MediaDailyNews Editions for February 2020
MediaDailyNews - Friday, Feb. 14, 2020
DAN Acquires Media Storm, Realigned With Merkle
Viral, Marketing: How The Coronavirus Is Impacting The Economics Of The Ad Industry
OTT Service Finds Consumers Prefer To Be Paid To Watch Ads, Converts To That Model
Agencies Show Their Love With Internal V-Day Initiatives
NBA All Star Game: No TV Ads In The Fourth Quarter, Charity Awards To Be Given
Massachusetts Sues Juul, Alleging Kid Targeting -- And Cites Internal Ad Strategy Docs
Does Anyone Remember The Super Bowl Ads?
Video Streamers' National TV Ad Spend Continues To Rise Sharply
Dailymotion Now Selling CTV Ad Inventory
New 'War Of The Worlds' On Epix Is A Suspense Gem
MediaDailyNews - Thursday, Feb. 13, 2020
Number Of TV Channels Received By U.S. Households Falls Dramatically
Older TV Viewers Have Stronger Ad 'Attention' Than Younger Viewers
Movies Losing Mass Appeal As Oscar Ratings Take Dive
The New 'C Word:' Community
FTC To Review Influencer Marketing
Kantar Names Non-Executive Chairman As Search For CEO Continues
Twitter Teams With U.S. Census Bureau To Reduce Misinformation
Roku Gets Analysts' Nod Over Netflix, As It Faces Off With Big Media Companies
iHeartMedia Introduces Podcast Ad Suite To Boost Marketing Capabilities
New Streaming Pay TV Provider AT&T TV To Be Launched At The End Of February: Report
ESPN, Fox News Top 'Perceived' Cable Network Value
MediaDailyNews - Wednesday, Feb. 12, 2020
U.S. Political Ad Spending To Approach $7 Billion, Represent 1.4% Of All Media Ad Revenues
NBA All Star Game Sells Out Early: Season Sees New Advertisers, Price Hikes
Starcom Suits Up For Men's Wearhouse, Jos. A. Bank
2020 Outlook: Next-Gen Tech Trends And Implications For Brands
RAB Extends CEO Farber's Contract Through April 2023
Nielsen 'Voter Ratings' Illustrate Disparity Vs. General Market
Publicis Groupe Scraps Market-By-Market Rollout Plan For Marcel
Seeing Stars: MDC Shops Form A 'Constellation'
Viewers Are Killing TV Measurement And Something Has To Change
The Saddest Part Of Sadfishing
The Super Bowl Is A Super Waste Of Ad Dollars
MediaDailyNews - Tuesday, Feb. 11, 2020
Nielsen Reveals 646,000 Program Universe
'Oscars' Ad Pricing Same As 2019, But Ratings Down 20%
Analyst Shorts 'Super Bear' Agency Disintermediation Thesis, Cites End Of Google Managed Services
Wavemaker Restructures Global Client Leadership Team
Good Moos! Joaquin Cow Speech Sparks Headline Creativity
Report: In-House Shops Stymied By Corporate Red Tape
Samba TV Works With Amazon To Create New Attribution Model
Ad-Tech Deals Rose 72% In 2019
Armale Upped To Global Chief Innovation Officer At WPP's Geometry
MediaDailyNews - Monday, Feb. 10, 2020
Cover Story: The Evolution Of Eustace Tilley
Analyst Shorts 'Super Bear' Agency Disintermediation Thesis, Cites End Of Google Managed Services
What Is Your Personal Data's Share Of Media Spending?
CIMM To Launch Joint Initiative For Ad Campaign Data Standards
Is The Coronavirus Making Advertising Sick?
ABC Prison Drama 'For Life' Is As Dreary As Prison Itself
Toyota Preps For Olympics, Marketing Chief Expresses Concerns About Coronavirus
Samba TV Works With Amazon To Create New Attribution Model
The Super Bowl's Other Political Spots
Political Media Market Snapshot: Bangor, ME
MediaDailyNews - Friday, Feb. 7, 2020
Consumer Spending On Media Rises 4.3% In 2019, Lagging Ad Industry's 4.9% Growth
Sadoun Talks Transformation Challenges, Talent Changes And The Power Of One
Let 'er Rip: For GOP, Pelosi's Tantrum Was Picture Perfect
With Expanding U.S. Ad Plans, Dashlane Selects Dentsu X For Media
More Than 40 Million In U.S. Lack Broadband Access, Report Says
One In Six Worldwide Users Currently Blocking Ads
Is There Facebook In Heaven?
Sling Cooks Up 'National Cut The Cord Day' As 5th Anniversary Promotion Hook
TV Networks Face Tricky NFL Negotiations
Nielsen Taps Eric Bosco As Chief Product Officer, Global Media
MediaDailyNews - Thursday, Feb. 6, 2020
Installed Ad-Blocking User Base Reaches 763M, Mostly Mobile
Horizon Launches eCommerce Company Night Market
Radio Digital Ad Revenue Tops $1 Billion
NFL Regular-Season National TV Advertising Up 14% To $4.2 Billion
OK, Boomer: NBC Sitcom 'Indebted' Takes Aim At Older People
YouTube Rakes In $15 Billion In Advertising
Google Breaks Out YouTube: At $15.1B, It's Now Bigger Than The Broadcast Upfront Ad Market
605 Intros 'Bring Your Own Data' App For National Cross-Platform TV
Global Chaos Will Affect Ad Spend
TikTok Ad Spend Surges in 6-Month Period
No Growth For Publicis Groupe In 2019
MediaDailyNews - Wednesday, Feb. 5, 2020
MRC Proposes Ad Fraud Updates Covering In-App, OTT, Adds A 'Decision Rate' Calculation
MRC Completes Audits For Facebook, Instagram, YouTube: Pauses Snapchat's, Twitter's
Horizon Media Maps New Partnership With Location Sciences
Disney+ Delivers Better-Than-Expected Q4, Adds 26.5M Subs
The Latest Pull In The Video Game Streaming Tug-Of-War
Bank Of America Consolidates Ad Account With Publicis Groupe
NBC Affiliates Seek To Nix Peacock's 'Pre-Airing' Of Late-Night Shows
Google Ad Tools Focus Of DOJ Probe
Understanding Consumer Complexity: Q&A With Brand Keys' Passikoff
AdEx Develops Way Of Targeting Ads Without Loading, Storing Data
Call For Entries: Marketing: Automotive Best Of 2019 Awards
USA's Thorny 'Briarpatch' Blazes A Trail To Confusion
Political TV Ad Clutter Is Never-Ending
Broadcast Has Some Great TV Series Too
MediaDailyNews - Tuesday, Feb. 4, 2020
Former Aegis Media Chief Buhlmann Resurfaces At London's Croud
Super Bowl Shows Slight Viewership Rise, National TV Ad Dollars Up 29%
The Long-Form Super Bowl, Advertising-Wise
Alphabet Reveals YouTube Brought In $15B In Ad Revenue In 2019
Call For Entries: Marketing: Automotive Best Of 2019 Awards
Automakers Win Super Bowl
Despite Streaming Audience Competition, Linear TV Ad Revenue Dipped Just 1% In 2019
Super Bowl TV Ads: What Is the Value Of Online Views?
MediaDailyNews - Monday, Feb. 3, 2020
Super Ad Wins: 'Smaht Pahk,' 'Groundhog Day,' 'Loretta,' 'Cool Ranch,' 'Alexa,' 'Tough Never Quits'
Super Bowl TV Ads Drove Online Search, Discovery On Publisher Sites
Amazon Surpasses Q4 Expectations, Ad Business Sustains Momentum
Quibi Among 5 Worst-Rated Super Bowl Ads (But It Beat Trump's Dead-Last-Ranked Ad)
Disney Integrates Hulu Into D2C Unit, Hulu CEO Randy Freer Exits
How The Big Game Reflects Adland's Broader Issues
It's Not Just The GDP, Stupid
Who Are You? It's Edie Falco Starring In 'Tommy' On CBS
Advertisers Blast Maryland's Proposed Digital Ad Tax
Could NBCU, Warner Media Merge In Future?
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