MediaDailyNews Editions for February 2020
- MediaDailyNews - Friday, Feb. 14, 2020
- DAN Acquires Media Storm, Realigned With Merkle
- Viral, Marketing: How The Coronavirus Is Impacting The Economics Of The Ad Industry
- OTT Service Finds Consumers Prefer To Be Paid To Watch Ads, Converts To That Model
- Agencies Show Their Love With Internal V-Day Initiatives
- NBA All Star Game: No TV Ads In The Fourth Quarter, Charity Awards To Be Given
- Massachusetts Sues Juul, Alleging Kid Targeting -- And Cites Internal Ad Strategy Docs
- Does Anyone Remember The Super Bowl Ads?
- Video Streamers' National TV Ad Spend Continues To Rise Sharply
- Dailymotion Now Selling CTV Ad Inventory
- New 'War Of The Worlds' On Epix Is A Suspense Gem
- MediaDailyNews - Thursday, Feb. 13, 2020
- Number Of TV Channels Received By U.S. Households Falls Dramatically
- Older TV Viewers Have Stronger Ad 'Attention' Than Younger Viewers
- Movies Losing Mass Appeal As Oscar Ratings Take Dive
- The New 'C Word:' Community
- FTC To Review Influencer Marketing
- Kantar Names Non-Executive Chairman As Search For CEO Continues
- Twitter Teams With U.S. Census Bureau To Reduce Misinformation
- Roku Gets Analysts' Nod Over Netflix, As It Faces Off With Big Media Companies
- iHeartMedia Introduces Podcast Ad Suite To Boost Marketing Capabilities
- New Streaming Pay TV Provider AT&T TV To Be Launched At The End Of February: Report
- ESPN, Fox News Top 'Perceived' Cable Network Value
- MediaDailyNews - Wednesday, Feb. 12, 2020
- U.S. Political Ad Spending To Approach $7 Billion, Represent 1.4% Of All Media Ad Revenues
- NBA All Star Game Sells Out Early: Season Sees New Advertisers, Price Hikes
- Starcom Suits Up For Men's Wearhouse, Jos. A. Bank
- 2020 Outlook: Next-Gen Tech Trends And Implications For Brands
- RAB Extends CEO Farber's Contract Through April 2023
- Nielsen 'Voter Ratings' Illustrate Disparity Vs. General Market
- Publicis Groupe Scraps Market-By-Market Rollout Plan For Marcel
- Seeing Stars: MDC Shops Form A 'Constellation'
- Viewers Are Killing TV Measurement And Something Has To Change
- The Saddest Part Of Sadfishing
- The Super Bowl Is A Super Waste Of Ad Dollars
- MediaDailyNews - Tuesday, Feb. 11, 2020
- Nielsen Reveals 646,000 Program Universe
- 'Oscars' Ad Pricing Same As 2019, But Ratings Down 20%
- Analyst Shorts 'Super Bear' Agency Disintermediation Thesis, Cites End Of Google Managed Services
- Wavemaker Restructures Global Client Leadership Team
- Good Moos! Joaquin Cow Speech Sparks Headline Creativity
- Report: In-House Shops Stymied By Corporate Red Tape
- Samba TV Works With Amazon To Create New Attribution Model
- Ad-Tech Deals Rose 72% In 2019
- Armale Upped To Global Chief Innovation Officer At WPP's Geometry
- MediaDailyNews - Monday, Feb. 10, 2020
- Cover Story: The Evolution Of Eustace Tilley
- Analyst Shorts 'Super Bear' Agency Disintermediation Thesis, Cites End Of Google Managed Services
- What Is Your Personal Data's Share Of Media Spending?
- CIMM To Launch Joint Initiative For Ad Campaign Data Standards
- Is The Coronavirus Making Advertising Sick?
- ABC Prison Drama 'For Life' Is As Dreary As Prison Itself
- Toyota Preps For Olympics, Marketing Chief Expresses Concerns About Coronavirus
- Samba TV Works With Amazon To Create New Attribution Model
- The Super Bowl's Other Political Spots
- Political Media Market Snapshot: Bangor, ME
- MediaDailyNews - Friday, Feb. 7, 2020
- Consumer Spending On Media Rises 4.3% In 2019, Lagging Ad Industry's 4.9% Growth
- Sadoun Talks Transformation Challenges, Talent Changes And The Power Of One
- Let 'er Rip: For GOP, Pelosi's Tantrum Was Picture Perfect
- With Expanding U.S. Ad Plans, Dashlane Selects Dentsu X For Media
- More Than 40 Million In U.S. Lack Broadband Access, Report Says
- One In Six Worldwide Users Currently Blocking Ads
- Is There Facebook In Heaven?
- Sling Cooks Up 'National Cut The Cord Day' As 5th Anniversary Promotion Hook
- TV Networks Face Tricky NFL Negotiations
- Nielsen Taps Eric Bosco As Chief Product Officer, Global Media
- MediaDailyNews - Thursday, Feb. 6, 2020
- Installed Ad-Blocking User Base Reaches 763M, Mostly Mobile
- Horizon Launches eCommerce Company Night Market
- Radio Digital Ad Revenue Tops $1 Billion
- NFL Regular-Season National TV Advertising Up 14% To $4.2 Billion
- OK, Boomer: NBC Sitcom 'Indebted' Takes Aim At Older People
- YouTube Rakes In $15 Billion In Advertising
- Google Breaks Out YouTube: At $15.1B, It's Now Bigger Than The Broadcast Upfront Ad Market
- 605 Intros 'Bring Your Own Data' App For National Cross-Platform TV
- Global Chaos Will Affect Ad Spend
- TikTok Ad Spend Surges in 6-Month Period
- No Growth For Publicis Groupe In 2019
- MediaDailyNews - Wednesday, Feb. 5, 2020
- MRC Proposes Ad Fraud Updates Covering In-App, OTT, Adds A 'Decision Rate' Calculation
- MRC Completes Audits For Facebook, Instagram, YouTube: Pauses Snapchat's, Twitter's
- Horizon Media Maps New Partnership With Location Sciences
- Disney+ Delivers Better-Than-Expected Q4, Adds 26.5M Subs
- The Latest Pull In The Video Game Streaming Tug-Of-War
- Bank Of America Consolidates Ad Account With Publicis Groupe
- NBC Affiliates Seek To Nix Peacock's 'Pre-Airing' Of Late-Night Shows
- Google Ad Tools Focus Of DOJ Probe
- Understanding Consumer Complexity: Q&A With Brand Keys' Passikoff
- AdEx Develops Way Of Targeting Ads Without Loading, Storing Data
- Call For Entries: Marketing: Automotive Best Of 2019 Awards
- USA's Thorny 'Briarpatch' Blazes A Trail To Confusion
- Political TV Ad Clutter Is Never-Ending
- Broadcast Has Some Great TV Series Too
- MediaDailyNews - Tuesday, Feb. 4, 2020
- Former Aegis Media Chief Buhlmann Resurfaces At London's Croud
- Super Bowl Shows Slight Viewership Rise, National TV Ad Dollars Up 29%
- The Long-Form Super Bowl, Advertising-Wise
- Alphabet Reveals YouTube Brought In $15B In Ad Revenue In 2019
- Call For Entries: Marketing: Automotive Best Of 2019 Awards
- Automakers Win Super Bowl
- Despite Streaming Audience Competition, Linear TV Ad Revenue Dipped Just 1% In 2019
- Super Bowl TV Ads: What Is the Value Of Online Views?
- MediaDailyNews - Monday, Feb. 3, 2020
- Super Ad Wins: 'Smaht Pahk,' 'Groundhog Day,' 'Loretta,' 'Cool Ranch,' 'Alexa,' 'Tough Never Quits'
- Super Bowl TV Ads Drove Online Search, Discovery On Publisher Sites
- Amazon Surpasses Q4 Expectations, Ad Business Sustains Momentum
- Quibi Among 5 Worst-Rated Super Bowl Ads (But It Beat Trump's Dead-Last-Ranked Ad)
- Disney Integrates Hulu Into D2C Unit, Hulu CEO Randy Freer Exits
- How The Big Game Reflects Adland's Broader Issues
- It's Not Just The GDP, Stupid
- Who Are You? It's Edie Falco Starring In 'Tommy' On CBS
- Advertisers Blast Maryland's Proposed Digital Ad Tax
- Could NBCU, Warner Media Merge In Future?
