MediaDailyNews Editions for February 2020
- MediaDailyNews - Friday, Feb. 28, 2020
- The Billion Dollar Primary (And Then Some)
- Corona Beer Goes Viral (Not In The Good Way)
- Comscore Makes Major Set-Top-Box Data Deal With Comcast
- When Candidates Won't Shut Up, What's A Debate Moderator To Do?
- Tell A Vision: How The Candidates Looked In Tuesday's Debate
- Facebook Cancels F8 Conference, Cites Coronavirus
- Who Will You Pick Out Of The Line-Up?
- Most Ad Execs Using Location-Based Data, Primarily For Ad Targeting
- Trump Campaign Has Weak Libel Claim Against 'New York Times'
- WPP Shares Drop Sharply After No Growth 2019 Results Issued
- OTT-CTV Deals Vital To Local TV Ad Efforts
- Why Programmatic Advertising Won't Work On TV
- MediaDailyNews - Thursday, Feb. 27, 2020
- Ad Execs Increasingly Using Mobile Audio In Lieu Of AM/FM Radio Buys
- Top Marketers Earmark More Money For Mobile
- Obama Demands South Carolina Stations Stop Airing Distorted Anti-Biden Ad
- BBB Begins Monitoring Political Ads For Voters, Finds Most Don't Use Icons
- South Carolina Debate Slides 17% From New Hampshire
- Dispatches From Philadelphia: AMC's 'Elsewhere' Is Another Winner
- TikTok Achieves Critical Mass, Approaches Twitter's Share Of Social Users
- Marketer 'Optimism' Rebounding: Climbs From Six Months, Year Ago
- NBCU Owned Locals Bow CTV/OTT Advanced Advertising Business
- Industry Events Canceled. Where's Dustin Hoffman?
- MediaDailyNews - Wednesday, Feb. 26, 2020
- Garbage In, Garbage Out: Tom Steyer Dominates Charleston Media Market
- Reddit Selects R/GA As First Media, Creative AOR
- 'Trust' Reaches A High For All TV News Brands, Except One
- MSNBC, BBC, Fox News and PBS Lead In TV News Trust
- ANA Seeks To Postpone California Privacy Enforcement
- From Oddsmakers To AI, The Democratic Race Is Still Anyone's Guess
- NBCU To Launch 'One Platform' In Time For Upfront Season, Peacock Launch
- Massive Change At Disney: Iger Surprisingly Steps Down
- Lyft, Uber Cars Offer Traveling DOOH Billboards
- Digital Ad Impression Quality Dips In Q4
- Wavemaker Taps Heitman To Lead U.S. Marketing, Communications
- MediaDailyNews - Tuesday, Feb. 25, 2020
- Digital Agency Native Jason Heller Leaves McKinsey For 'Message Machine' Persado
- The Target Is The Message: Trade Desk Uses Consumer Buys To Reach Ad Execs
- IAB: Programmatic Now 85% Of All U.S. Digital Advertising
- Most Ad Execs Zoning Out On ZoneCasting
- GroupM: DTC Sector Growth Is Slowing
- Could 'Monday Night Football' Return To ABC?
- Ascential Invests $10M In Startup Media-Buying Processor Hudson MX
- Weinstein Conviction Marks Watershed For #MeToo Reporting
- 'Popular Science' Redesigns To Attract A Younger Audience
- Consumer Quid Pro Quo: They're Willing To Share Email For Promotions, Study Finds
- Ad Groups Blast Privacy Proposal In Hawaii
- MediaDailyNews - Monday, Feb. 24, 2020
- Agency M&A Market Stalls: 2019 Was Half What It Was Just A Couple Years Ago
- OMD Dominates Media Agency New Business In 2019, Carat No. 2
- Univision's Acquisition By Former Viacom CFO Imminent: Report
- National CineMedia Posts 7% Gain For In-Theater Ad Revenue
- Old 'Friends' Reuniting To Boost New Streaming Service
- Digitas Promotes Tatlow To U.S. Chief Strategy Officer
- Russian-Backed Ads Are Back In 2020 - Will Facebook, TV Buy In?
- It's The B2B Identity, Stupid
- MediaDailyNews - Friday, Feb. 21, 2020
- Carat's Epstein Named CEO Of Media Brands: No, Not That Mediabrands
- Dentsu Sees Shift In Search Based On Coronavirus
- MSNBC/NBC Scores Highest Democratic Presidential TV Debate Ratings For Las Vegas Event
- Say What You Want, Just Spell Bloomberg's Name Right
- Wednesday Dem Debate On NBC Was A Mud-Slinging Slugfest
- How College Can Help Your Advertising Career
- Long-Form Video Accounts For Majority Of Viewing Regardless Of Platform
- When Is An Exception The Rule?
- Google Removes Nearly 600 Apps From Google Play Store
- Twitter Introduces Continue Thread Button
- 'Play Never Stops' In Pepsi's 2020 Global Football Campaign
- MediaDailyNews - Thursday, Feb. 20, 2020
- Nevada Debate More Than Doubles New Hampshire, Iowa Ratings: 'Bloomberg Effect' Cited
- Pabst Awards MDC's Assembly Media Duties
- The OTT Candidate
- Twitch Poised To Top 40 Million Users, Especially Younger Ones
- Fox Leads In Prime-Time Ratings: ABC, Fox Entertainment Shows Improving
- Harmelin Promotes Raval, Olivio Crane
- How Kantar Plans To Reinvent Measurement In Google's Cookieless World
- Why 'Political Ratings,' And Why Now: A Q&A With Nielsen's Michelle Andreas
- MediaDailyNews - Wednesday, Feb. 19, 2020
- Network Audience Delivery Dives In Q1, TV Usage Declines Accelerating
- Redbox Launching Free, Ad-Supported Streamer
- Mindshare Shares Its Outlook For 2020's Big 6 Disruptions
- Ninth Dem Debate: Five Hopefuls Vs. A Newbie Billionaire
- VOD Ad Impressions Begin To Decelerate
- The Real Difference Between Agencies And Consultants
- Facebook Failing to Appease Some Policymakers
- AARP Media Partners With Bausch + Lomb On Campaign
- MediaDailyNews - Tuesday, Feb. 18, 2020
- MRC Re-ups Accreditation For 'Survey Of The American Consumer,' Industry's Core Media Planning Source
- Kraft Heinz Will Raise Media Spend 30%, Cut Half Of Agency Roster
- NBA All-Star Game Gets TV Ratings Gain: New Format, Kobe Bryant Tribute
- Report Projects OTT Ad Fraud At $4.1 Billion, 17% Of All Impressions
- Hot Sauce Game Show Sickens Contestants, Viewers Alike
- Google AdSense Publishers Hit With Ad Extortion Email
- Premium Streamers To Double Ad 'Value' To $2.3B This Year
- 14 Minutes Of Fame: Addressable Advertising On Linear TV Is A Prime Opportunity
- Is Gordon Gekko Buying The News Business?
- MediaDailyNews - Monday, Feb. 17, 2020
- Kantar CEO Salama Placed On 'Garden Leave,' Exec Committee Will Tend To Business
- Founders Would Have Deemed Pace Of News Unprecedented: Un-President-ed, Too
- Lanford Feels The Bern as 'Conners' Goes Live On NH Primary Night
- Coronavirus Forces China To Reinvent Digital
- CBS Dramas Dominate Prime Time Halfway Through TV Season
- Facebook Allows Branded Political Content
- Programmatic OTT/CTV Ad Volume Up 300%+ In 2019; Roku Devices Lose Share To Amazon
- In-Game Advertising, Fraud Detection Partnership Identifies Invalid Ads
