MediaDailyNews Editions for February 2020
MediaDailyNews - Friday, Feb. 28, 2020
The Billion Dollar Primary (And Then Some)
Corona Beer Goes Viral (Not In The Good Way)
Comscore Makes Major Set-Top-Box Data Deal With Comcast
When Candidates Won't Shut Up, What's A Debate Moderator To Do?
Tell A Vision: How The Candidates Looked In Tuesday's Debate
Facebook Cancels F8 Conference, Cites Coronavirus
Who Will You Pick Out Of The Line-Up?
Most Ad Execs Using Location-Based Data, Primarily For Ad Targeting
Trump Campaign Has Weak Libel Claim Against 'New York Times'
WPP Shares Drop Sharply After No Growth 2019 Results Issued
OTT-CTV Deals Vital To Local TV Ad Efforts
Why Programmatic Advertising Won't Work On TV
MediaDailyNews - Thursday, Feb. 27, 2020
Ad Execs Increasingly Using Mobile Audio In Lieu Of AM/FM Radio Buys
Top Marketers Earmark More Money For Mobile
Obama Demands South Carolina Stations Stop Airing Distorted Anti-Biden Ad
BBB Begins Monitoring Political Ads For Voters, Finds Most Don't Use Icons
South Carolina Debate Slides 17% From New Hampshire
Dispatches From Philadelphia: AMC's 'Elsewhere' Is Another Winner
TikTok Achieves Critical Mass, Approaches Twitter's Share Of Social Users
Marketer 'Optimism' Rebounding: Climbs From Six Months, Year Ago
NBCU Owned Locals Bow CTV/OTT Advanced Advertising Business
Industry Events Canceled. Where's Dustin Hoffman?
MediaDailyNews - Wednesday, Feb. 26, 2020
Garbage In, Garbage Out: Tom Steyer Dominates Charleston Media Market
Reddit Selects R/GA As First Media, Creative AOR
'Trust' Reaches A High For All TV News Brands, Except One
MSNBC, BBC, Fox News and PBS Lead In TV News Trust
ANA Seeks To Postpone California Privacy Enforcement
From Oddsmakers To AI, The Democratic Race Is Still Anyone's Guess
NBCU To Launch 'One Platform' In Time For Upfront Season, Peacock Launch
Massive Change At Disney: Iger Surprisingly Steps Down
Lyft, Uber Cars Offer Traveling DOOH Billboards
Digital Ad Impression Quality Dips In Q4
Wavemaker Taps Heitman To Lead U.S. Marketing, Communications
MediaDailyNews - Tuesday, Feb. 25, 2020
Digital Agency Native Jason Heller Leaves McKinsey For 'Message Machine' Persado
The Target Is The Message: Trade Desk Uses Consumer Buys To Reach Ad Execs
IAB: Programmatic Now 85% Of All U.S. Digital Advertising
Most Ad Execs Zoning Out On ZoneCasting
GroupM: DTC Sector Growth Is Slowing
Could 'Monday Night Football' Return To ABC?
Ascential Invests $10M In Startup Media-Buying Processor Hudson MX
Weinstein Conviction Marks Watershed For #MeToo Reporting
'Popular Science' Redesigns To Attract A Younger Audience
Consumer Quid Pro Quo: They're Willing To Share Email For Promotions, Study Finds
Ad Groups Blast Privacy Proposal In Hawaii
MediaDailyNews - Monday, Feb. 24, 2020
Agency M&A Market Stalls: 2019 Was Half What It Was Just A Couple Years Ago
OMD Dominates Media Agency New Business In 2019, Carat No. 2
Univision's Acquisition By Former Viacom CFO Imminent: Report
National CineMedia Posts 7% Gain For In-Theater Ad Revenue
Old 'Friends' Reuniting To Boost New Streaming Service
Digitas Promotes Tatlow To U.S. Chief Strategy Officer
Russian-Backed Ads Are Back In 2020 - Will Facebook, TV Buy In?
It's The B2B Identity, Stupid
MediaDailyNews - Friday, Feb. 21, 2020
Carat's Epstein Named CEO Of Media Brands: No, Not That Mediabrands
Dentsu Sees Shift In Search Based On Coronavirus
MSNBC/NBC Scores Highest Democratic Presidential TV Debate Ratings For Las Vegas Event
Say What You Want, Just Spell Bloomberg's Name Right
Wednesday Dem Debate On NBC Was A Mud-Slinging Slugfest
How College Can Help Your Advertising Career
Long-Form Video Accounts For Majority Of Viewing Regardless Of Platform
When Is An Exception The Rule?
Google Removes Nearly 600 Apps From Google Play Store
Twitter Introduces Continue Thread Button
'Play Never Stops' In Pepsi's 2020 Global Football Campaign
MediaDailyNews - Thursday, Feb. 20, 2020
Nevada Debate More Than Doubles New Hampshire, Iowa Ratings: 'Bloomberg Effect' Cited
Pabst Awards MDC's Assembly Media Duties
The OTT Candidate
Twitch Poised To Top 40 Million Users, Especially Younger Ones
Fox Leads In Prime-Time Ratings: ABC, Fox Entertainment Shows Improving
Harmelin Promotes Raval, Olivio Crane
How Kantar Plans To Reinvent Measurement In Google's Cookieless World
Why 'Political Ratings,' And Why Now: A Q&A With Nielsen's Michelle Andreas
MediaDailyNews - Wednesday, Feb. 19, 2020
Network Audience Delivery Dives In Q1, TV Usage Declines Accelerating
Redbox Launching Free, Ad-Supported Streamer
Mindshare Shares Its Outlook For 2020's Big 6 Disruptions
Ninth Dem Debate: Five Hopefuls Vs. A Newbie Billionaire
VOD Ad Impressions Begin To Decelerate
The Real Difference Between Agencies And Consultants
Facebook Failing to Appease Some Policymakers
AARP Media Partners With Bausch + Lomb On Campaign
MediaDailyNews - Tuesday, Feb. 18, 2020
MRC Re-ups Accreditation For 'Survey Of The American Consumer,' Industry's Core Media Planning Source
Kraft Heinz Will Raise Media Spend 30%, Cut Half Of Agency Roster
NBA All-Star Game Gets TV Ratings Gain: New Format, Kobe Bryant Tribute
Report Projects OTT Ad Fraud At $4.1 Billion, 17% Of All Impressions
Hot Sauce Game Show Sickens Contestants, Viewers Alike
Google AdSense Publishers Hit With Ad Extortion Email
Premium Streamers To Double Ad 'Value' To $2.3B This Year
14 Minutes Of Fame: Addressable Advertising On Linear TV Is A Prime Opportunity
Is Gordon Gekko Buying The News Business?
MediaDailyNews - Monday, Feb. 17, 2020
Kantar CEO Salama Placed On 'Garden Leave,' Exec Committee Will Tend To Business
Founders Would Have Deemed Pace Of News Unprecedented: Un-President-ed, Too
Lanford Feels The Bern as 'Conners' Goes Live On NH Primary Night
Coronavirus Forces China To Reinvent Digital
CBS Dramas Dominate Prime Time Halfway Through TV Season
Facebook Allows Branded Political Content
Programmatic OTT/CTV Ad Volume Up 300%+ In 2019; Roku Devices Lose Share To Amazon
In-Game Advertising, Fraud Detection Partnership Identifies Invalid Ads
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