MediaDailyNews Editions for April 2020
- MediaDailyNews - Thursday, April 30, 2020
- A Month Later, IAB Finds 'Buy-Side' More Resolute About Ad Cuts: Especially For Traditional Media
- Take It To The Bank: Publicis Guarantees Outcomes Under New 'Pact'
- Facebook: Q1 Revenues Up 17%, But Ad Demand Drops
- WPP Bracing For 'Tough' Second Quarter
- 'People' Cover Wrap Pivot Connects Readers To Local Businesses
- When COVID News Is Bad, Hit 'Em With Heartwarming
- In Beauty First, L'Oreal Teams Up With Snap Camera #AR
- Kantar, VNU Veteran Kent Named CEO At SRDS
- Nielsen's Media Business Remains Solid, With Revenues Stable, But Connect Spinoff Delayed
- NCAA Will Allow Athletes To Cash In On Their (Social Media) Prowess
- Video Streamers' National TV Spend Skyrocketing, HBO Max, Peacock Ramp Up Launches
- Spotify: Pandemic Altering App Usage Patterns
- MediaDailyNews - Wednesday, April 29, 2020
- YouTube Advertising Surprises Analysts, Surges 33% To $4B In Q1
- IAB's Rothenberg: 'The Show Must Go On,' Albeit Virtually
- Alphabet Reports: Google Search Helps Drive Q1 2020 Revenue
- FreeWheel, White Ops Team On Pre-Bid Bot Fraud Prevention
- Top Brands Projected To Lose Nearly $400B In U.S., $1T Globally In Value Due To Pandemic
- Net Media Usage Effect Of Pandemic: TV, Streaming Boom, But Outdoor Media Erodes
- On The Heels Of 'Parasite,' A Hard-Boiled TV Series From Korea
- Are Deep Fake Ads Coming To Traditional TV?
- MediaDailyNews - Tuesday, April 28, 2020
- Mindshare Finds Nearly Half Of Americans Have 'Run Out' Of Things To Watch, Read, Listen To
- Omnicom's Wren: 'Every Aspect Of Our Business Is Going To Change'
- The End Of Upfront Bull: Why Analysts Are Bearish About TV's Long-Term Ad Marketplace
- Marketers' COVID-19 Messaging Draws 'Positive' Response, Little Change in Brand Favorability
- Havas Media Study Finds Millennials 'Embracing' Radio, Print Because Of COVID-19
- Cable News, Lifestyle, Entertainment Networks See Gains Due To Higher At-Home Viewing
- Havas Media Study Finds 10% Of Americans Cutting Subscription Video Due To COVID-19
- Roamin' Catholics: PBS Doc Provides Grand Tour Of The Vatican
- The First Reality TV President
- Disney Takes Twitter Fire For Heavy-Handed 'Star Wars' Hashtag Move
- SMBs Planning Ad Spend, Messages As States Open For Business
- IRI Launches Demand Index Providing Detailed View Of Consumer CPG Purchases
- Where Does AT&T Go From Here?
- Pixalate Earns MRC Accreditation for Multiple CTV/OTT, SSAI Metrics
- Ad Council Appoints New Board Members
- MediaDailyNews - Monday, April 27, 2020
- Michigan Revokes Ad Restrictions On Big-Box Retailers
- Mower Promotes Media Chief Lewis, Digital Chief Garland To Senior Directors
- On The Upside...
- NBCU Issues Official Virtual Presentation Invite To Ad Industry
- First Act As CEO: Navigate A Global Crisis
- Local Media Forecast To See A 3.6% Drop In 2020
- Virtual NFL Draft Grows 37% To 15.7 Million Viewers
- What Does TV Advertising Look Like After COVID-19?
- Dentsu Postpones Release Of First-Quarter Earnings
- Havas Group Loses Ground In Q1
- TCM On Demand Is Best Kept Content Secret For COVID Bingeing
- MediaDailyNews - Friday, April 24, 2020
- Nielsen Product Chief Describes Pandemic As Unprecedented Media 'Lab,' Long-Term Impact Unclear
- 3-Day '2020 NFL Draft' Pulls Double-Digit Hikes In Ad Revenue
- Big Agencies Put Less Stock In 'Sales' As A Metric For Measuring ROI Than Smaller Shops Or Clients
- NFL Draft Programming Provides Window Into The Health Of TV Sports
- Out-of-Home Media-Planning Data Reveals Americans Beginning To Travel More
- Visa Supports Small Businesses During NFL Draft
- Google Move Requiring Advertisers To Verify Identity Provides Safety For Brand Non-Disclosure Agreements
- This Week's IPG 'Floor 9' COVID-19 Podcast: WaPo's Joy Robins
- Google To Cut 2H Marketing Budgets, Possibly As Much As Half
- NBC Expands Ecommerce Efforts With NBCUniversal Checkout
- COVID-19: All The BS Fit To Print
- Does Divided Upfront Mean Scatter Becomes Center Of TV Ad Market?
- Brand Intimacy Is Key As COVID-19 Impacts Media And Entertainment
- U.S. President May Boast About His COVID-19 Ratings, But He Trails British Heads Of State
- HBO At Top Of Its Game With Saturday School Scandal Movie
- Microsoft Advertising Responds To Questions About Validation Process For Media Buys
- Spike In TV Usage Begins To Level Off, Top Markets Still Posting Strong Gains
- MediaDailyNews - Thursday, April 23, 2020
- Kantar Reveals Post-Pandemic Planning Data: Finds Consumers Challenged, Embrace Advertising
- 'Sesame Street' Help Brought To You By The Letters C-O-V-I-D
- Merkle Promotes Dempster To Global CEO
- Google To Require All Advertisers To Verify Identities
- Bailey Lauerman Virtually Celebrates 50th Anniversary
- Despite Pandemic, IPG Posts Q1 Organic Growth
- OTT/CTV Programmatic Advertising Fell 14% In March
- #MASA
- Reading Between The Lines: The Problem With The Metaphor 'Re-Open The Country'
- Dish Media Expands Programmatic Set-Top-Box VOD Ad Inventory
- MediaDailyNews - Wednesday, April 22, 2020
- Ad Market Fell 10.8% In March, First Month To Begin Feeling Effects Of Pandemic
- Pandemic Marketing's Consumer Paradox: Force For Good Vs. Exploitation
- To Help Ad Industry 'Step Up,' ANA Takes Down Members-Only Wall To Exclusive Content
- NBCU Sells Half Of Its Peloton Stake, Raising $178M
- Four-Hour Preview For New Network With No Launch Date
- How Shelter-In-Place Is Impacting Local TV Markets
- Most Important Skill Set for Agencies During COVID-19 Pandemic: Cultural IQ
- Google Shopping Makes Listings Free
- Cookieless Targeting Finds Its Way Into Online Advertising From Unlikely Tech Companies
- Media Veteran David Levy Joins AR Company Board
- MediaDailyNews - Tuesday, April 21, 2020
- COVID-19 Spawns First New Media-Planning Segments: 'Nervous' Vs. 'Accepting'
- Should Pharma Brands Go Dark, Stop Advertising And Marketing During COVID-19 Pandemic?
- Streaming Consolidation: NBCU's Fandango Snaps Up Walmart's Vudu, As Fox Seals Tubi Deal
- 'Will & Grace' Prepares To Say Good-Bye -- Again
- How GroupM Handicaps The Pandemic's Impact On Consumer -- And Business -- Behaviors
- Barry Diller On Trump: 'The Infomercial Administration Ends In November'
- Ad Council's COVID-19 Initiative Unveils Mental Health Phase
- Fortnite Brings Millions Together On Video Game For Live Music
- HBO Max Launch Set For May 27, More Content Unveiled
- U.S. TV Average Ad Spending To Sink 25% In The First 6 Months Of 2020: eMarketer
- Why COVID-19 Is Very Different From 9/11
- WFA Launches Diversity Task Force
- MediaDailyNews - Monday, April 20, 2020
- Mindshare Finds Pandemic Impacting Brand Access, Loyalty: Many Americans Say They'll Continue Using New Brands
- DISRUPTION REPORT
- GroupM's Retail Media Specialist Triad Is Closing Its Doors
- Australia To Require Big Platforms To Pay For News Content
- What Australia's Google, Facebook News Tax Means For The Industry
- Auditor Asserts Google Sought To Control Its Reporting Of Some Ad Metrics
- High-Flying Digital Video Ad Market Crashes, Second Half Now Projected To Decline 5.2%
- Upfront TV Shifts Could Mean A Stronger Scatter Market, Disruptive Pricing
- Life A Drag? Not Anymore With These Two New Shows
- Programmatic Hit Bottom, Then Began To Climb In April: Analysis
- Google Waives Ad-Serving Fee For Publishers, Advertisers Still Waiting For Bone
- MediaDailyNews - Friday, April 17, 2020
- How Crisis Is Accelerating Shift In Brand Purpose From 'You' To 'Us,' And What You Can Do About It
- Analysts Downgrade Industry Stock Prices, Especially For Nielsen
- Stimulus Checks Stimulating Ecommerce, Per Search Agencies
- TV On Hold: Fundamental Questions About The Pandemic
- TV In 'Lockdown Family' Households, And Implications For Media Brands
- Who Wins, Who Loses, Without A Market-Defining TV Upfront?
- Quarantine Life: No Cast-Iron Frying Pans, Please
- Is Rising 'Blacklisting' Hurting TV News Networks?
- Michigan Should Revoke Restrictions On Ads By Big-Box Retailers, Industry Argues
