MediaDailyNews Editions for April 2020
MediaDailyNews - Thursday, April 30, 2020
A Month Later, IAB Finds 'Buy-Side' More Resolute About Ad Cuts: Especially For Traditional Media
Take It To The Bank: Publicis Guarantees Outcomes Under New 'Pact'
Facebook: Q1 Revenues Up 17%, But Ad Demand Drops
WPP Bracing For 'Tough' Second Quarter
'People' Cover Wrap Pivot Connects Readers To Local Businesses
When COVID News Is Bad, Hit 'Em With Heartwarming
In Beauty First, L'Oreal Teams Up With Snap Camera #AR
Kantar, VNU Veteran Kent Named CEO At SRDS
Nielsen's Media Business Remains Solid, With Revenues Stable, But Connect Spinoff Delayed
NCAA Will Allow Athletes To Cash In On Their (Social Media) Prowess
Video Streamers' National TV Spend Skyrocketing, HBO Max, Peacock Ramp Up Launches
Spotify: Pandemic Altering App Usage Patterns
MediaDailyNews - Wednesday, April 29, 2020
YouTube Advertising Surprises Analysts, Surges 33% To $4B In Q1
IAB's Rothenberg: 'The Show Must Go On,' Albeit Virtually
Alphabet Reports: Google Search Helps Drive Q1 2020 Revenue
FreeWheel, White Ops Team On Pre-Bid Bot Fraud Prevention
Top Brands Projected To Lose Nearly $400B In U.S., $1T Globally In Value Due To Pandemic
Net Media Usage Effect Of Pandemic: TV, Streaming Boom, But Outdoor Media Erodes
On The Heels Of 'Parasite,' A Hard-Boiled TV Series From Korea
Are Deep Fake Ads Coming To Traditional TV?
MediaDailyNews - Tuesday, April 28, 2020
Mindshare Finds Nearly Half Of Americans Have 'Run Out' Of Things To Watch, Read, Listen To
Omnicom's Wren: 'Every Aspect Of Our Business Is Going To Change'
The End Of Upfront Bull: Why Analysts Are Bearish About TV's Long-Term Ad Marketplace
Marketers' COVID-19 Messaging Draws 'Positive' Response, Little Change in Brand Favorability
Havas Media Study Finds Millennials 'Embracing' Radio, Print Because Of COVID-19
Cable News, Lifestyle, Entertainment Networks See Gains Due To Higher At-Home Viewing
Havas Media Study Finds 10% Of Americans Cutting Subscription Video Due To COVID-19
Roamin' Catholics: PBS Doc Provides Grand Tour Of The Vatican
The First Reality TV President
Disney Takes Twitter Fire For Heavy-Handed 'Star Wars' Hashtag Move
SMBs Planning Ad Spend, Messages As States Open For Business
IRI Launches Demand Index Providing Detailed View Of Consumer CPG Purchases
Where Does AT&T Go From Here?
Pixalate Earns MRC Accreditation for Multiple CTV/OTT, SSAI Metrics
Ad Council Appoints New Board Members
MediaDailyNews - Monday, April 27, 2020
Michigan Revokes Ad Restrictions On Big-Box Retailers
Mower Promotes Media Chief Lewis, Digital Chief Garland To Senior Directors
On The Upside...
NBCU Issues Official Virtual Presentation Invite To Ad Industry
First Act As CEO: Navigate A Global Crisis
Local Media Forecast To See A 3.6% Drop In 2020
Virtual NFL Draft Grows 37% To 15.7 Million Viewers
What Does TV Advertising Look Like After COVID-19?
Dentsu Postpones Release Of First-Quarter Earnings
Havas Group Loses Ground In Q1
TCM On Demand Is Best Kept Content Secret For COVID Bingeing
MediaDailyNews - Friday, April 24, 2020
Nielsen Product Chief Describes Pandemic As Unprecedented Media 'Lab,' Long-Term Impact Unclear
3-Day '2020 NFL Draft' Pulls Double-Digit Hikes In Ad Revenue
Big Agencies Put Less Stock In 'Sales' As A Metric For Measuring ROI Than Smaller Shops Or Clients
NFL Draft Programming Provides Window Into The Health Of TV Sports
Out-of-Home Media-Planning Data Reveals Americans Beginning To Travel More
Visa Supports Small Businesses During NFL Draft
Google Move Requiring Advertisers To Verify Identity Provides Safety For Brand Non-Disclosure Agreements
This Week's IPG 'Floor 9' COVID-19 Podcast: WaPo's Joy Robins
Google To Cut 2H Marketing Budgets, Possibly As Much As Half
NBC Expands Ecommerce Efforts With NBCUniversal Checkout
COVID-19: All The BS Fit To Print
Does Divided Upfront Mean Scatter Becomes Center Of TV Ad Market?
Brand Intimacy Is Key As COVID-19 Impacts Media And Entertainment
U.S. President May Boast About His COVID-19 Ratings, But He Trails British Heads Of State
HBO At Top Of Its Game With Saturday School Scandal Movie
Microsoft Advertising Responds To Questions About Validation Process For Media Buys
Spike In TV Usage Begins To Level Off, Top Markets Still Posting Strong Gains
MediaDailyNews - Thursday, April 23, 2020
Kantar Reveals Post-Pandemic Planning Data: Finds Consumers Challenged, Embrace Advertising
'Sesame Street' Help Brought To You By The Letters C-O-V-I-D
Merkle Promotes Dempster To Global CEO
Google To Require All Advertisers To Verify Identities
Bailey Lauerman Virtually Celebrates 50th Anniversary
Despite Pandemic, IPG Posts Q1 Organic Growth
OTT/CTV Programmatic Advertising Fell 14% In March
Reading Between The Lines: The Problem With The Metaphor 'Re-Open The Country'
Dish Media Expands Programmatic Set-Top-Box VOD Ad Inventory
MediaDailyNews - Wednesday, April 22, 2020
Ad Market Fell 10.8% In March, First Month To Begin Feeling Effects Of Pandemic
Pandemic Marketing's Consumer Paradox: Force For Good Vs. Exploitation
To Help Ad Industry 'Step Up,' ANA Takes Down Members-Only Wall To Exclusive Content
NBCU Sells Half Of Its Peloton Stake, Raising $178M
Four-Hour Preview For New Network With No Launch Date
How Shelter-In-Place Is Impacting Local TV Markets
Most Important Skill Set for Agencies During COVID-19 Pandemic: Cultural IQ
Google Shopping Makes Listings Free
Cookieless Targeting Finds Its Way Into Online Advertising From Unlikely Tech Companies
Media Veteran David Levy Joins AR Company Board
MediaDailyNews - Tuesday, April 21, 2020
COVID-19 Spawns First New Media-Planning Segments: 'Nervous' Vs. 'Accepting'
Should Pharma Brands Go Dark, Stop Advertising And Marketing During COVID-19 Pandemic?
Streaming Consolidation: NBCU's Fandango Snaps Up Walmart's Vudu, As Fox Seals Tubi Deal
'Will & Grace' Prepares To Say Good-Bye -- Again
How GroupM Handicaps The Pandemic's Impact On Consumer -- And Business -- Behaviors
Barry Diller On Trump: 'The Infomercial Administration Ends In November'
Ad Council's COVID-19 Initiative Unveils Mental Health Phase
Fortnite Brings Millions Together On Video Game For Live Music
HBO Max Launch Set For May 27, More Content Unveiled
U.S. TV Average Ad Spending To Sink 25% In The First 6 Months Of 2020: eMarketer
Why COVID-19 Is Very Different From 9/11
WFA Launches Diversity Task Force
MediaDailyNews - Monday, April 20, 2020
Mindshare Finds Pandemic Impacting Brand Access, Loyalty: Many Americans Say They'll Continue Using New Brands
GroupM's Retail Media Specialist Triad Is Closing Its Doors
Australia To Require Big Platforms To Pay For News Content
What Australia's Google, Facebook News Tax Means For The Industry
Auditor Asserts Google Sought To Control Its Reporting Of Some Ad Metrics
High-Flying Digital Video Ad Market Crashes, Second Half Now Projected To Decline 5.2%
Upfront TV Shifts Could Mean A Stronger Scatter Market, Disruptive Pricing
Life A Drag? Not Anymore With These Two New Shows
Programmatic Hit Bottom, Then Began To Climb In April: Analysis
Google Waives Ad-Serving Fee For Publishers, Advertisers Still Waiting For Bone
MediaDailyNews - Friday, April 17, 2020
How Crisis Is Accelerating Shift In Brand Purpose From 'You' To 'Us,' And What You Can Do About It
Analysts Downgrade Industry Stock Prices, Especially For Nielsen
Stimulus Checks Stimulating Ecommerce, Per Search Agencies
TV On Hold: Fundamental Questions About The Pandemic
TV In 'Lockdown Family' Households, And Implications For Media Brands
Who Wins, Who Loses, Without A Market-Defining TV Upfront?
Quarantine Life: No Cast-Iron Frying Pans, Please
Is Rising 'Blacklisting' Hurting TV News Networks?
Michigan Should Revoke Restrictions On Ads By Big-Box Retailers, Industry Argues
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