MediaDailyNews Editions for April 2020
MediaDailyNews - Thursday, April 16, 2020
For Media Sellers, Flexibility Is The New Norm
Horizon Media Charts Emoji Usage During The Pandemic
DAN Acquires 100% Ownership of Merkle
AMC Networks Offers Upfront Platform For Agencies, Marketers
The State Of TV Today: Remembrance Of Super Bowls Past
Comcast's FreeWheel Rolling Out Unified Ad Decisioning Across Direct, Programmatic
Tubi To Use TransUnion Data For Ad Targeting
Nielsen Report Finds 'Heavy Sports Viewers' Remain Heaviest Viewers Even Without It
100 Days That Changed The Game
Ad Council, Partners Set Up Pro Bono PMP
The Silver Lining: A Reset, Not A Rebuild
Meredith Corp. Expands Sales Guarantee To Advertisers
Pandemic Takes Backseat To Trump At Monday News Briefing
MediaDailyNews - Wednesday, April 15, 2020
IAB Finds Buyers Shorter Than Sellers For Near-Term Ad Market Revisions
Sellers Align With Buyers: Pandemic More Severe For Ad Economy Than Financial Crisis
Michigan Governor Urged To Lift Non-Essential Ad Restrictions
Horizon's Campanelli: Rescheduled Upfronts Could Be New Normal
It's Time For A 'Seven Second' Presidential Broadcast Delay
Fox Seeks To Dismiss Suit Alleging False Virus Info Violated Consumer Protection Law
Omnicom Confirms Staff And Salary Cuts, Other Steps In Response To Pandemic
Dentsu Aegis Network Confirms Cost-Cutting Program
NBCU's Peacock Starts This Week, Expects No Near-Term Ad Erosion
100 Days That Changed The Game
Sling TV Makes Blue Package Free To All During Prime Time
MNI Targeted Media Launches Cannabis-Focused Programmatic Ad Exchange
BBB Finds Political Ad Compliance Increasingly Spotty, Only A Fraction Use Icons
Trump's TV Approval Ratings Drop
MediaDailyNews - Tuesday, April 14, 2020
Mindshare Detects Signs Of Pandemic Wear-Out: Less Brand Awareness, Time With Media
Publicis Groupe Discloses $500 Million Cost-Cutting Plan As It Issues Q1 Results Early
ABC Mulls Upfront TV Changes, Could Impact Selling Process
What Media Are 'Benefiting' From New Or Reallocated Ad Budgets?
Burger King Salutes 'Couch-po-tatriots,' Rewards Problem-Solving Kids
BBB Finds Political Ad Compliance Increasingly Spotty, Only A Fraction Use Icons
This Crisis Will Accelerate Change In Cross-Platform TV/Premium Video Measurement
Survey Finds Marketers Planned Lower TV Ad $ Pre-Pandemic, Considered TV Relatively Less Effective
Five Tips To Pivot Your Media Plan During COVID-19 And Beyond
New Platform Givsly Purposely Connects Agencies And Marketers
In 'Toon' News Satire, Real People Agree To Cartoon Interviews
Facebook, LinkedIn Sued For Allegedly 'Eavesdropping' On Zoom Users
MediaDailyNews - Monday, April 13, 2020
Ad Sentiment Deteriorates For Near Term, Focus More On Pandemic Than Economic Factors
Necessity Is The Mother Of Taking New Roads
Network Scatter Ad Terms Become 'Flexible,' Upfront Projected To Be 'Very Light'
Iger Effectively Back In Charge At Disney: Report
Opinion Writers Take Issue With Trump, Cuomo Brothers On TV
Jaguar Land Rover North America CMO Departs
ARF: American Sentiment For A 'Return-To-Normal' Deteriorates
TV Must Retool Now: Lessons Not Learned By U.S. Automakers In '70s
Order Takeout This Tuesday And You Could Win Takeout For A Year
Online Consumer Purchasing Sees Strong Growth, But Pricing Sharply Lower
NCS On OTT Metrics Misperceptions, Growing Opportunities
MediaDailyNews - Friday, April 10, 2020
Target Sponsors Limited-Ads NBCU Family Movie Nights Across Cable Networks
Do We Have A 'Wartime' Or A 'Depression' President? The Answer Will Determine The Election
Here's A Story About A Startup You'll Cherish, Possibly With Your Life
Just In Time For The Weekend: IPG Lab's Future Of Pandemic Media Series
The COV-Ad Pandemic, And How To Avoid It
You Sing, And Ritz Will Feed Someone Who's Hungry
What, Me Worry?
'Mad' Magazine's Famed Cartoonist Mort Drucker Dies At 91
TV Must Retool Now: Lessons Not Learned By U.S. Automakers In '70s
Horizon Media Finds Automakers, Dealers Getting Mixed Reviews On Pandemic Messaging
Facebook Sues Software Developer For Allegedly Circumventing Ad Review Filters
'Downton Abbey' Creator's Next Big Hit Is Here
Nielsen: Streaming Minutes Up Again In March's Last 2 Weeks; Netflix Gains Share
Hulu's Ad Chief Naylor Departs, Heads To Snap Inc.
MediaDailyNews - Thursday, April 9, 2020
Mindshare Begins Tracking Pandemic, Finds Striking Emotional And Time Spent Patterns
Facebook CPMs Crash, Fall To All-Time Low
Just In Time For The Pandemic, Netflix Scores With 'Tiger King'
Peeps, US Foods Prep For Quiet Easter At Home
Americans Worried About Economy, Health Of Others And Misinformation
Disney+ Rockets To 50 Million Global Subscribers
Quibi Launch Generates Underwhelming Downloads, Social Buzz
TV Audiences Continue To Normalize, Entertainment Rises As News Dips
Free TV Services Pile Up In Overloaded Media World
Weighted Images Pose New Challenge, Slow Load Times For Amazon, Others
Neustar Integrates iSpot Data For Cross-Platform, MTA Attribution
Social Distancing Makes Consumers Want To Engage More With Brands, Ads, Content
FTC Urged To Scrutinize Video Conferencing Platforms, Issue Guidance
MediaDailyNews - Wednesday, April 8, 2020
IPG Units Find 'HVAs' Work Better Than Conventional Targeting, Rival Contextual's Premiums
Auto Ads Rise, Other Top Categories See Sharp National TV Declines
It's A Lot More Than The Economy, Stupid
Managing Through Crisis
BASF Appoints VMLY&R Creative, Media AOR
The Joy And Life-Affirming Beauty Of Baseball
QSRs Embrace TV To Boost Off-Premise Dining
Digital Media Faces Greatest Risk From Near-Term Pandemic Ad Cuts
Quant Vs. Qual During Crisis Time
Minneapolis Agency Makes Takeout Experience A Little Safer (And Sponsor-Friendly)
For TNT, Shaq, Not Ali, Is The Greatest Of All Time
TV Ad Blues Continue
U.S. Sports Leagues, Now Off Air, Could Still Command Future TV Price Rights Hikes
MediaDailyNews - Tuesday, April 7, 2020
Most Ad Execs Project A Second Wave Of Pandemic Cuts Later This Year, Weak Signals For Upfront
We Need A Counter-Outbreak Of Health Intelligence
NBCU Will Cut TV Ad Time, Advertisers Asked To Pause Plans
Buying A TV Can Be Creative: Samsung Touts DIY Uses For Packaging
Pandemic Creates Challenges For Ad Pipeline, Clients Shift To More Internal Capabilities
WFA Finds 81% Of Global Marketers Postponing Campaigns
Auto Ad Spending Dips 30% In March
Comscore Launches Faster Local TV Ratings
Vizio Adds 30 New Free TV Channels To Its Smart TV Platform
Factual And Foursquare Merge To Become Location Data Powerhouse
Fox News Sued Over COVID-19 Commentary
MediaDailyNews - Monday, April 6, 2020
ANA Finds In-House Teams Becoming Even More Important Than Agencies Post-Pandemic
Helplessly Hoping, But Inextricably Connected
Does Cannes Cancellation Create Opportunity For More Inclusive Festival?
Advertising As An Anti-Recession Tool
Quibi Launches Today, Facing Unforeseeable Reality Shift, Considerable Skepticism
Study: 70% Worry About Safety Of Reading Print Products During COVID-19 Crisis
No Studios Needed: Watching Hosts, News Anchors At Home
AMC Stars Have Got Your Back In 'We're With You' Campaign
Amazon Product Targeting In Sponsored Display Rolls Out In U.S.
Cybersecurity, Privacy In A Pandemic: Q&A With Chris Moschovitis
Volkswagen Launches 'Community-Driven Promise'
CEOs See Record Engagement On LinkedIn During Pandemic
MediaDailyNews - Friday, April 3, 2020
Cannes Canceled: Next Lions Festival Slated For June 2021
Dentsu's Andree Returning To Work After Medical Leave
We Can't Let The Coverage Be Worse Than The Disease
In Shift, Google Will Allow Political Ads Related To COVID-19
More People Are Watching TV: What's Your Next Move?
HBO Starts Free, No-Trial-Sub Sampling Of Nearly 500 Hours of Content During Pandemic
Quibi Offers Free Year Through T-Mobile Tie-In; Quibi's Launch Shadowed By Tech Lawsuit
Americans Want Ads To Change And Have Already Noticed One, Mostly Positive
NewsGuard Offers Database Of COVID-19 Misinformation Sites To Protect Credible News Sites From Blacklisting
Local Media Consortium, Brand Safety Institute Partner On Local News Advertising Whitelist
Tiger By The Tale: In Confinement, TV Tastes Vary
Publishers Seek Relief On Postal Rates During COVID-19 Crisis
Lockdown TV Viewing: From 'Me' To 'We'
When Meetings Are Media
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