MediaDailyNews Editions for August 2020
MediaDailyNews - Friday, Aug. 14, 2020
YouTube Tops In Brand Safety, According To Mediabrands Report And Audit
Havas Shops Win Helen Of Troy Consolidated Assignment
Cop Shows Under Scrutiny As CBS Brings In Outside Advisors
Foursquare 'Visits' Data Gains MRC Accreditation
Late-Night Hosts Mock Trump, But He's Running Ads On Their Shows
Nielsen 'Work-From-Home Edition' Finds Pre-/Post-Covid Employee Differences
Warning: Premium Content Ahead
Daily Video Time On TV-Connected Devices Surpasses An Hour
Echo Chambers Are Death Knell Of Democracy. Advertising Is The Antidote
Vocal California Advocacy Group Backs New Privacy Proposal
MediaDailyNews - Thursday, Aug. 13, 2020
Streaming Now Accounts For 25% Of U.S. TV Usage
Ad Industry Opposes FTC's Proposed Security Regulations For Financial Institutions
Tribune Permanently Closes Newsrooms Of 'New York Daily News,' 'Capital Gazette'
Local U.S. Ad Estimates Continue To Contract, Now Down 6% From 2019
With Ad Budgets Under The Microscope, Some Magnify Google Custom Bidding
Not Canceled: Ellen, Nick Cannon Still Working Despite Scandals
WPP Taps InVision's Design And Development Platform
Horowitz Finds Advertising In Multicultural Media Has A Strong Influence On Brand Selection
TAG Taps Citigroup Vet To Head Threat Intelligence Program
Facebook's Crackdown On Disguised News Has Pitfalls
MediaDailyNews - Wednesday, Aug. 12, 2020
MRC Scrubs Audit Of YouTube 3rd-Party Processors, Opens New Audit Of Google 1st-Party Process
Mediassociates Wins $95 Million Media Assignment From University of Phoenix
Burger King Makes The Mask The Medium, And The Message
In Joe We Trust: The Other Guy, Not So Much
How Did Facebook Boycotters Spend Their July Budgets?
Facebook Expands Content Ban To Include Blackface, Jewish Stereotypes
Stranger Things Happen In HBO's 'Lovecraft Country'
TikTok Tracked User Data For 15 Months, WSJ Finds
Report: 80% Of Americans Want Brands To Take Action On Racism
MediaDailyNews - Tuesday, Aug. 11, 2020
GroupM Shops Bust Teenage Wasteland Myth, They're 'A New Breed Of Super-Savvy Consumers'
S4 Capital's MediaMonks Signs With CAA
OTT's Perfect Storm: USIM Analysis Finds App-Based Viewing Reaches Inflection Point
Comscore's Q2 Saw Narrowed Losses, Positive EBITDA
TV News Networks Approach Parity As Trusted Brands
Dystopia As A Leitmotif? It's All Part Of The Zeitgeist
GroupM Finds China Outpacing U.S., Worldwide Ad Economies
'O, The Oprah Magazine' Puts Breonna Taylor Portrait On 26 Billboards
How To Make Linear TV More Valuable, Not Less
Golf's 'Perfect Storm' Amid Pandemic?
A New Definition Of Social
Amazon's Twitch Prime Is Now Called Prime Gaming
MediaPost Hosts Automotive Movers, Shakers At Virtual Conference
MediaDailyNews - Monday, Aug. 10, 2020
Inspire Brands Puts $424M Media Portfolio Up For Review
President's Digital Trade War With China Could Take Billions More Out Of The U.S. Ad Market
Report: TikTok Preparing To Sue Trump
Local Advertisers Take Over Facebook, Give National Brands The Brush-Off
Awareness Of Brands Helping With Crisis Falls To Lowest Point Since Beginning Of Pandemic
With Sports Back On TV, Should Advertisers Rejoice?
TV Now: A Midsummer Day's Rant
Trade Desk Q2 Revenues Sink 13%, CTV Ad Billings Grow 40%
CTV Ad Personalization Remains Elusive
FTC Probe Of Mobile Ad Industry Puts Bidstream Data Under Microscope
How Brands Can Leverage 'Dark Social'
IAS Integrates With Google Ads Data Hub For Viewability, Brand Safety Metrics Across YouTube
MediaDailyNews - Friday, Aug. 7, 2020
Streaming Video Ad Attempts Down 28% In Q2; Time-Spent Growth Robust But Slowing
The 'Real Money' Behind Pirate IPTV Services: $1 Billion+
'New Nielsen' Unlocks Marginal Value: Mostly From 'Connect' Not 'Media'
Nielsen Q2 Revenues Sink 8% Due To COVID-19 Pandemic, Slower Declines Expected
Trump Officially Orders TikTok, WeChat Bans In 45 Days
Will You Ever Go Back To Broadway?
Dreary Drama About Murderous Couple Just Might Kill TV
How Travel Ad Spending Correlates With COVID-19 Cases
MDC Partners Report Organic Revenue Down 26% In Q2
Google Helps Advertisers Create, Buy Ads On Pandora, Spotify, Other Platforms
Facebook Finally Removes Trump Misinformation
Even YouTube Indie Video Producers Feel The Ad Revenue Squeeze
MediaDailyNews - Thursday, Aug. 6, 2020
Automaker TV Spending Increases 18% In July
When Someone Shows You Who They Are, Believe Them The First Time: #IIWII
NYTCO Digital Revenue Surpasses Print
Marketer Interest In 'Ad Blocking' Surges, 'Ad Viewability' Too
Facebook Finally Removes Trump Misinformation
Comedy Cartoon Spinoff Is New Frontier For 'Star Trek'
Firefox Takes New Step To Stop Tracking By Ad Tech Companies
Arming The Militias
How To Learn To Stop Worrying And Love The Cookie-Less Future
FTC Lacks Authority To Police Platforms' Content Moderation Policies, Simons Says
Trump Admin Asks Judge To Throw Out Lawsuit Challenging Attempted Social Media Crackdown
Google Unveils Gaming Metrics, Features, Ad Units For Advertisers, Publishers
MediaDailyNews - Wednesday, Aug. 5, 2020
National TV Advertising Market Trims Losses To 9% In June
Publicis' Tom Goodwin, Opponent Of Cancel Culture, Falls Victim To It
AMC Networks Records 15% Decline In National TV Ad Revenues
How To Measure During A Pandemic: Q&A With Analytic Partners' Spetsaris
Trump Likes To Claim 'Everyone Knows.' The Marketing Catch: Everyone Doesn't
Brainworks Releases COVID-19 Online Screening Using Ambient Biometrics, Advertising To Come
Twitter Can't Shake Advertiser's Suit Over 'Bot' Accounts
Facebook Sued Over 'Russia State-Controlled Media' Label
MediaDailyNews - Tuesday, Aug. 4, 2020
Ad Industry Launches New Organization, Will Push Google And Apple On Tracking
Twitter Could Take $250M Hit From New FTC Allegation of Data Misuse For Ad Targeting
Trump Rescinds Renomination Of Republican FCC Commissioner
FCC Seeks Comments On Trump Request To Crack Down On Social Media
Monopolies Suck, Even In The Digital Marketplace
Trump: Microsoft Should Pay U.S. Per TikTok Deal
With The Clock Ticking, Why Does Microsoft Want TikTok Anyway?
U.S. Podcast Advertising To Top $1 Billion Next Year
ViacomCBS Launching Unified Video Ad Platform EyeQ This Fall
Top Reasons For In-Housing Programmatic Vary By Market
Playing Fast And Loose With The Truth
'British Baking Show' Duo Seeks Comedy 'Hit' On Peacock
Prime-Time Non-Sports Marketers Might Bet On Sports Programming This Fall
MediaDailyNews - Monday, Aug. 3, 2020
U.S. Ad Economy Outpaces GDP During Q2 And First Half
Mindshare Leads Media Agencies In First-Half Growth, Holding Cos. Drop As Much As 23%
How In-House Became The Norm For Programmatic Media-Buying
Coldwell Banker Spends Big On NBA, Hulu
Microsoft Still Pursuing TikTok Acquisition
Heat From Negative Spotlight Could Burn 'Ellen'
As Deepfakes Get Better, The Onus Is On Us To Determine Trustworthiness
Baidu Reaches Into Microsoft Native Advertising To Secure Brands Ad Space In U.S. Market
Trump Still Blocking Critics On Twitter, Watchdog Says In New Lawsuit
The AdMarketplace VP Who Wanted To Become U.S. President
In Addressable, Breaking Up Is Hard To Do