MediaPost Weekend Editions for May 2019
- MediaPost Weekend - Monday, May 27, 2019
- Endeavor Discloses Droga5 Sales Price
- Brexit Compromise Is Over-- Only MPs Can Save Adland Now
- WPP's Triad 'Targeted' For Acquisition As Retail Media Takes Center Stage
- Google Hits Publishers With Another Indexing Issue, Now Resolved
- YouTube Tweaks Subscriber Count Displays
- Peace Is At Hand As 'Game Of Thrones' Comes To An End
- Apple Plans To Make Ads More Private, But Give Advertisers Data, Attribution
- In-Housing Is Supplementing, Not Replacing, Media Agencies
- Talk About Strange Things: New Coke Coming Back For Guest Spot
- Firefox Now Lets Users Block Digital Fingerprinting
- Personal Endeavor In The Age Of Instant Judgement
- Facebook Launches Density Maps To Aid In Sophisticated Collection Data
- The Circular Economy's Fashion Moment Arrives
- Spotify Testing In-Car, Voice-Controlled Music
- Less Spending For TV Ads Promoting Video Streaming
- FCC Chair Endorses T-Mobile Merger With Sprint
- Food For Thought: How Data Changes What, When, Where, Why And For How Long You Eat
- YouTube Ads Are Getting Longer
- MediaPost Weekend - Saturday, May 18, 2019
- Google, Facebook: We're Committed To Transparency -- Attribution, Not So Much
- The Next Big Source Of Ad Fraud: Attribution
- Malvertising Found In 1 In Every 100 Ad Impressions
- Google Has A List Of Everything Purchased When Merchants Email You The Receipt
- Google Responds To Reports That It Logs Retail Purchase Receipts Sent To Gmail
- Upfront Preview: Strong Scatter Market, But Worries About Ad Glut
- Will Agency Buyers Put Up, Shut Up, Or Neither In This Year's Upfronts?
- NBC Embraces Ad-Supported Streaming At Upfront
- WarnerMedia Touts AT&T Ownership, Teases Streaming Plans At Upfront
- A Young Media Person's Guide to Evaluating Pilots
- Sheldon Was Here: How 'The Big Bang Theory' Said Good-bye
- YouTube Ads Are Getting Longer
- Duration Weighting In Video Ad Measurement: Time Matters
- MRC May Deprecate The Click As An Ad Metric, Part Of Shift To Outcome-Based Measurement
- Analysis Reveals 'Brand Safety' Takes Many Forms
- Don't Think Brand Media Safety. Think Brand Media Surprise
- 4 Finalists Reportedly Competing To Acquire WPP's Kantar
- Trump Takes On Social Media Giants, Responds To Crackdown On Violent Extremism
- Why Did Keith Weed Pivot On Influencers?
- White House Won't Endorse Anti-Extremism Initiative
- NAI Bans Behavioral Targeting Of Users Under 16
- Next-Gen Targeting Reinvents The CPG Launch Game
- Clients To Agencies: It's Not You, It's The Customer
- Controlling Hulu, Disney Plots A Synergized Path Forward
- Hulu Ad Prices Eroding At Double-Digit Rates
- Hulu: CPM Pricing Sinks, Overall Ad Revenues Climb
- Q&A: Jessica Alba On Honest's New Content Campaign
- MediaPost Weekend - Saturday, May 11, 2019
- Agencies Celebrate Moms With Company Policies, Programs
- Marketers Stuck On Mother's Day Traditions As Consumers Search For Experiences
- Bud Uses Minute Of MLB Ad Time As Timeout To 'Call Your Mom'
- Glenlivet Transforms Bottle, Woos New Segments (Including Moms)
- Dentsu Aegis Network Reorganizes U.S. Media Operations
- U.S. Digital Ad Revenue Passes $100 Billion, Driven By Video, Mobile
- Disney Has 'Dialogue' With Comcast About Selling Hulu Stake
- Shake-Up At CBS News Raises Key Question: Who Cares?
- Why Martech Is Overtaking Ad Tech
- Software May Destroy Some Agencies -- But Won't Destroy Need For Them
- Addressable TV Breaking Through, Predicted To Hit $4.7 Billion In 2020
- Google To Offer New Anti-Tracking Tools
- Zuckerberg Says He's Serious About Privacy. Why I Believe Him.
- Facebook To Roll Out Updates To Promote Videos
- Show's Episodes Are 10 Minutes Long, But Seem Longer
- Google Introduces Automated Bidding Option For App Advertisers, Access To YouTube Inventory
- Will Taboo Topics Help VCs Warm Up To Women's Brands?
- Calvin Klein Campaign Shows Off Young Performers' 'Radical Vulnerability'
- Does The Shoe Fit? Nike Uses Tech To Find Out
- Pre-Upfront Poll Shows Agencies Far More Bullish Than Clients, And Vice Versa When It Comes To NewFront Spending
- 4 In 10 Ad Execs Predict Upfront Will Either Diminish Or Disappear In Five Years
- Fox's Levy Named OpenAP CEO
- Uber's IPO Has No Clothes
- CMO Eduardo Luz Leaving Kraft Heinz
- Borden's Elsie Undergoes Makeover
- 'Game Of Thrones' Had A Modern-Day Visitor: Starbucks
- MediaPost Weekend - Saturday, May 4, 2019
- Google Tests New Type Of Shoppable Ad
- ANA To Ad Fraud: Drop Dead, We're Winning
- Digital Ad Fraud Down: What Does That Really Mean?
- Google Develops New Safeguards To Prevent Unauthorized Ad Inventory
- Facebook May Agree To New Supervision To Settle With FTC
- Zuckerberg Hit With Shareholder Suit Over Privacy Mishaps
- Report Finds Brands Experiencing High Rates Of Cyber Crime, Attacks Directed At Domains Too
- Mother's Day Spending Predicted To Be Up 4%
- TV Upfront Projected Up 2.5%, Digital Video Will Rise 20%
- Media Buyers Outraged By Higher Upfront Prices
- YouTube Pushes Scale, Original Series At Newfront
- IAB: Consumers Watch Video Differently On Different Screens
- Toward A New Definition Of 'Television'
- YouTube Inks Deal To Stream MLB Games
- Now Hear This!
- How Google Is Changing The Agency Model
- Industry Questions Timing, Frequency Of Google Ad Changes
- Alphabet Shareholders Call For Breakup Of Google Parent
- Watchdogs Weigh In Against Newspapers In Battle Over Political Ads
- Companies Not Ready For California Privacy Law
- Samsung Introduces A TV Set That Lets You Watch Vertically, Aimed At Millennials
- The Secret Of D2C Powerhouses? Equality, Intelligence, Honesty
- Marketers To Average $18M On Digital Video This Year
- The Massive Multiplayer Online Role-Playing Massacre
- Essence Adds Global Chief Client Officer Role
- Quiz Show Disruptor: Is This Guy Ruining 'Jeopardy'?
- Nielsen Q1 Revenues Sink, 'Strategic' Review Continues
- Editorial Director Jim Cooper Leaves 'Adweek' After 21 Years
- Bing Ads Becomes 'Microsoft Advertising,' Rolls Out New Products
- Verizon To Sell Tumblr
- 'ESPN Magazine' To Close After 21-Year Run
