MediaPost Weekend Editions for May 2019
MediaPost Weekend - Monday, May 27, 2019
Endeavor Discloses Droga5 Sales Price
Brexit Compromise Is Over-- Only MPs Can Save Adland Now
WPP's Triad 'Targeted' For Acquisition As Retail Media Takes Center Stage
Google Hits Publishers With Another Indexing Issue, Now Resolved
YouTube Tweaks Subscriber Count Displays
Peace Is At Hand As 'Game Of Thrones' Comes To An End
Apple Plans To Make Ads More Private, But Give Advertisers Data, Attribution
In-Housing Is Supplementing, Not Replacing, Media Agencies
Talk About Strange Things: New Coke Coming Back For Guest Spot
Firefox Now Lets Users Block Digital Fingerprinting
Personal Endeavor In The Age Of Instant Judgement
Facebook Launches Density Maps To Aid In Sophisticated Collection Data
The Circular Economy's Fashion Moment Arrives
Spotify Testing In-Car, Voice-Controlled Music
Less Spending For TV Ads Promoting Video Streaming
FCC Chair Endorses T-Mobile Merger With Sprint
Food For Thought: How Data Changes What, When, Where, Why And For How Long You Eat
YouTube Ads Are Getting Longer
MediaPost Weekend - Saturday, May 18, 2019
Google, Facebook: We're Committed To Transparency -- Attribution, Not So Much
The Next Big Source Of Ad Fraud: Attribution
Malvertising Found In 1 In Every 100 Ad Impressions
Google Has A List Of Everything Purchased When Merchants Email You The Receipt
Google Responds To Reports That It Logs Retail Purchase Receipts Sent To Gmail
Upfront Preview: Strong Scatter Market, But Worries About Ad Glut
Will Agency Buyers Put Up, Shut Up, Or Neither In This Year's Upfronts?
NBC Embraces Ad-Supported Streaming At Upfront
WarnerMedia Touts AT&T Ownership, Teases Streaming Plans At Upfront
A Young Media Person's Guide to Evaluating Pilots
Sheldon Was Here: How 'The Big Bang Theory' Said Good-bye
YouTube Ads Are Getting Longer
Duration Weighting In Video Ad Measurement: Time Matters
MRC May Deprecate The Click As An Ad Metric, Part Of Shift To Outcome-Based Measurement
Analysis Reveals 'Brand Safety' Takes Many Forms
Don't Think Brand Media Safety. Think Brand Media Surprise
4 Finalists Reportedly Competing To Acquire WPP's Kantar
Trump Takes On Social Media Giants, Responds To Crackdown On Violent Extremism
Why Did Keith Weed Pivot On Influencers?
White House Won't Endorse Anti-Extremism Initiative
NAI Bans Behavioral Targeting Of Users Under 16
Next-Gen Targeting Reinvents The CPG Launch Game
Clients To Agencies: It's Not You, It's The Customer
Controlling Hulu, Disney Plots A Synergized Path Forward
Hulu Ad Prices Eroding At Double-Digit Rates
Hulu: CPM Pricing Sinks, Overall Ad Revenues Climb
Q&A: Jessica Alba On Honest's New Content Campaign
MediaPost Weekend - Saturday, May 11, 2019
Agencies Celebrate Moms With Company Policies, Programs
Marketers Stuck On Mother's Day Traditions As Consumers Search For Experiences
Bud Uses Minute Of MLB Ad Time As Timeout To 'Call Your Mom'
Glenlivet Transforms Bottle, Woos New Segments (Including Moms)
Dentsu Aegis Network Reorganizes U.S. Media Operations
U.S. Digital Ad Revenue Passes $100 Billion, Driven By Video, Mobile
Disney Has 'Dialogue' With Comcast About Selling Hulu Stake
Shake-Up At CBS News Raises Key Question: Who Cares?
Why Martech Is Overtaking Ad Tech
Software May Destroy Some Agencies -- But Won't Destroy Need For Them
Addressable TV Breaking Through, Predicted To Hit $4.7 Billion In 2020
Google To Offer New Anti-Tracking Tools
Zuckerberg Says He's Serious About Privacy. Why I Believe Him.
Facebook To Roll Out Updates To Promote Videos
Show's Episodes Are 10 Minutes Long, But Seem Longer
Google Introduces Automated Bidding Option For App Advertisers, Access To YouTube Inventory
Will Taboo Topics Help VCs Warm Up To Women's Brands?
Calvin Klein Campaign Shows Off Young Performers' 'Radical Vulnerability'
Does The Shoe Fit? Nike Uses Tech To Find Out
Pre-Upfront Poll Shows Agencies Far More Bullish Than Clients, And Vice Versa When It Comes To NewFront Spending
4 In 10 Ad Execs Predict Upfront Will Either Diminish Or Disappear In Five Years
Fox's Levy Named OpenAP CEO
Uber's IPO Has No Clothes
CMO Eduardo Luz Leaving Kraft Heinz
Borden's Elsie Undergoes Makeover
'Game Of Thrones' Had A Modern-Day Visitor: Starbucks
MediaPost Weekend - Saturday, May 4, 2019
Google Tests New Type Of Shoppable Ad
ANA To Ad Fraud: Drop Dead, We're Winning
Digital Ad Fraud Down: What Does That Really Mean?
Google Develops New Safeguards To Prevent Unauthorized Ad Inventory
Facebook May Agree To New Supervision To Settle With FTC
Zuckerberg Hit With Shareholder Suit Over Privacy Mishaps
Report Finds Brands Experiencing High Rates Of Cyber Crime, Attacks Directed At Domains Too
Mother's Day Spending Predicted To Be Up 4%
TV Upfront Projected Up 2.5%, Digital Video Will Rise 20%
Media Buyers Outraged By Higher Upfront Prices
YouTube Pushes Scale, Original Series At Newfront
IAB: Consumers Watch Video Differently On Different Screens
Toward A New Definition Of 'Television'
YouTube Inks Deal To Stream MLB Games
Now Hear This!
How Google Is Changing The Agency Model
Industry Questions Timing, Frequency Of Google Ad Changes
Alphabet Shareholders Call For Breakup Of Google Parent
Watchdogs Weigh In Against Newspapers In Battle Over Political Ads
Companies Not Ready For California Privacy Law
Samsung Introduces A TV Set That Lets You Watch Vertically, Aimed At Millennials
The Secret Of D2C Powerhouses? Equality, Intelligence, Honesty
Marketers To Average $18M On Digital Video This Year
The Massive Multiplayer Online Role-Playing Massacre
Essence Adds Global Chief Client Officer Role
Quiz Show Disruptor: Is This Guy Ruining 'Jeopardy'?
Nielsen Q1 Revenues Sink, 'Strategic' Review Continues
Editorial Director Jim Cooper Leaves 'Adweek' After 21 Years
Bing Ads Becomes 'Microsoft Advertising,' Rolls Out New Products
Verizon To Sell Tumblr
'ESPN Magazine' To Close After 21-Year Run