MAD Agency Daily Editions for May 2021
MAD Agency Daily - Friday, May 28, 2021
Battle Brewing Over MDC-Stagwell Tie-Up As Major MDC Shareholder Cries Foul
Omnicom Activates Its Post-Pandemic Return To Office Plan
Pinterest Aims To Shed Image As Just A Food Photo Site With New Campaign
Nazerali, Lloyd Named Global Client Presidents Of Dentsu X, Carat, Respectively
ANA: Black-Owned Suppliers Still Are The Minority Of Ad Industry's Diversity Mix
Mini Offers Whimsical NYC Activation
Redskins Rebrand, Led By Former WSJ Exec,Transforms Washington Football Team Image
We've Lost Bob Bloom, Industry Transformer
Adland is Headed Back To The Office
New Leadership For DDB New York
MAD Agency Daily - Thursday, May 27, 2021
Ogilvy Appoints McDade Global Executive Creative Director, Ogilvy Experience
Report: Marketers Believe Supplier Diversity Is Important
Itau Campaign Promotes WhatsApp-Driven Bank Account
Horizon Media Taps Kuehn For Business Solutions Role
Frank Resigns As Geopath President, 'Coup By Anna' Cited
Mondelez Runs Google Ads, Oracle Bluekai Campaign In Pakistan To Honor Teachers
Father's Day Spending Set To Hit Record $20B
Razor Start-Up Latest NHL Sponsor
With Revenues Roaring, Target Switches Ad Strategy
Expedia Group's Vrbo Captures Real-Life Reunions
MAD Agency Daily - Wednesday, May 26, 2021
Royal Philips Taps Omnicom For Global Integrated Agency Assignment
Groupon Appoints FCB Lead Creative Agency
Cigna Consolidates Most Of Its Marketing Services Account With IPG
McCann's Southgate Named Global CEO At MDC's Forsman & Bodenfors
Publicis Integrates 'Disinformation' Ratings Into Programmatic Buys, To Power Public Health Campaign
OAAA Buyer's Guide: It's The Video, Stupid
Havas Finds Growing Consumer 'Cynicism,' Only 25% Of Brands Even Matter
Labelium Launches New Entertainment-Focused Media Planning And Buying Service
Allied Global Marketing Acquires Honey + Buzz
Big Lots Breaks First Campaign From New Agency Tombras
360i CEO Belsky Leaving At The End Of June
MAD Agency Daily - Tuesday, May 25, 2021
Flowers Foods, Richards Group Develop New Sales Attribution Model
Omnicom Taps Foster To Run Its PR Group
GroupM Taps Olivieri For New Global Innovation Role
Facebook Explains Ad Review Process
Xaxis Promotes Sparry To First-Ever Global COO
Interbrand Introduces Inclusive/Accessible Practice
Pivoting Into Ecommerce Cautiously: What Marketers Should Know
In First Brand Campaign, Willow Declares Independence For Nursing Moms
The Long And The Short Of It: 1000heads Is Awash in New Business
Olympics Could Once Again Be In Jeopardy
MAD Agency Daily - Monday, May 24, 2021
Zenith: Global Alcohol Ad Spend Will Rise 5.3% In 2021
Doner Creates DEI Role, Taps Minetola To Fill It
Havas Media Appoints Bregman NA Chief Data Officer
Mischief Snaps Up Shutterfly
Horizon Finds A Quarter Of Americans Reluctant To Get Vaccine
Allen Media Group Sues McDonald's, Alleging Discriminatory Ad-Buying Practices
PHD Creates New Commerce Role, Taps Bayer's Clayton To Fill It
Why America's Biggest Media Buyer Is Actually 'All Others'
The Incredible Shrinking Madison Avenue Media-Buying Clout
Merkle Puts Search Purpose At Top Of List For Campaign Building
WPP AUNZ CEO Steps Down As Holding Company Takes Full Control Of The Operation
MAD Agency Daily - Friday, May 21, 2021
In A Down Year, OMD Remained Biggest U.S. Media Shop
Milk Agency Births DE&I Incubator
Don't Try This At Home: MilkPep's New 'You're Gonna Need Milk For That' Campaign
Havas Brings Production In House With Wellcome Worldwide Deal
E. & J. Gallo's High Noon Hard Seltzer Offers Benedictions
Why It's Time For The Industry To Ditch Display Ads
In Partnership With Upwork, Budweiser Plans Limited Edition Labor Day Can Design
Mischief Snaps Up Shutterfly
MAD Agency Daily - Thursday, May 20, 2021
Droga5 Sets Up Tokyo Office
Rapinoe, Williams Featured In New Clif Bar Ad Campaign
One Club Launches A Stop-The-Hate Campaign
Amazon Advertising And GroupM Work On Audio Ads
GroupM: In A 'Transformed World,' Ecommerce Approaches 20% Of All Retail Sales
Beyond Brand Safety: Today's Most Important Standard is Brand Integrity
Looks Like Martin Sorrell's Days As 'Pay King' Of Adland Are Well Behind Him
Cashmere Staffs Up To Meet Increased Demand
Mojo Supermarket Wins Truth Initiative Account
MAD Agency Daily - Wednesday, May 19, 2021
Report: CPM Is Most Used Media-Buying KPI But Marketers Care More About ROI, Brand Safety
New Ad Campaigns Rally New Yorkers, Celebrate Major Big Apple Destination
Lincoln Financial Debuts New Positioning, Tagline
Ad Council's COVID Campaign Targets Younger Americans
Microsoft's Kathleen Hall: How Her Group Won Cannes Lions Creative Marketer Of The Year
Social Users Demand Relevance In Advertising, Study Finds
Kubota Tractor Names Goodway Group Agency Of Record
Blindsided: Why The OAAA Didn't Give Others An 'Opportunity-To-See' Its New Guidelines
New Agency Misfits Will Target Fast-Growing Esports Audience
GSD&M Taps BMW's Townsend To Lead DEI Efforts
The Community Drives Away With Volkswagen Hispanic Account
MAD Agency Daily - Tuesday, May 18, 2021
What Advertisers Get Wrong When Marketing To Asian-Americans
Tobin Joins DDB As Global Chief Marketing & Communications Officer
Ogilvy Taps Liz Taylor As Its First Female Global Chief Creative Officer
Omnicom Strikes Data Clean Room Deal With InfoSum, Will Be Integrated Directly Into 'Omni'
Agencies, Media Companies Team On Study Probing COVID-19 Impact On Working Women
Brands Reallocate Ad Budgets As Privacy Policies Put Them In A Tailspin
Ed-Tech Platform Newsela Launches 'Learning Found' Campaign
SCS Taps Agency, Marketing Veterans For Senior Roles
MAD Agency Daily - Monday, May 17, 2021
Dentsu Reports Sequential Improvement Throughout Q1
IPG's Black Glass Consulting To Launch CMO Platform, Taps Rooney To Build It
Survey Finds Families Will Hit The Road This Summer
Agencies Rally Around Mental Health Initiatives
The&Partnership Names New NA Creative Chief
Q&A: Behind Uniqlo's New 'Made For All' Campaign
Anglo Markets -- Especially U.S. -- Leading Global Ad Recovery
Millennials Most Likely To Spend Big On Travel, Per TripAdvisor, Accenture
In An Always-On World, 'Content Marketing' Reigns Supreme
Sub-Zero Group Taps Huge As Lead Agency, Crossmedia For Media
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