MAD Agency Daily Editions for July 2021
MAD Agency Daily - Thursday, July 29, 2021
Madison Avenue Media Vet Kris Magel Joins Samba TV
Virtual Cannes Lions Remains Resilient, 'Benchmarking' Revenues Exceed 2019's
GE Lighting Rebrands Smart Home Product Line
Mindshare Appoints Palmer Shedd Global Chief People Officer
'Meaningful Brands' Agency Havas Lands Sustainable Real Estate Firm JLL
Air Purifier Brand Winix Taps 50,000feet To Boost U.S. Awareness
Want To Get To Know Gen Z A Little Better? Helixa Has A Report For That
TBWA\Chiat\Day Los Angeles Bolsters Leadership Team
MAD Agency Daily - Wednesday, July 28, 2021
MDC-Stagwell Tie-up Approved By A Wide Margin
Havas Media UK Launches Sustainability Marketplace
Based On Rate Of Global Billings Expansion, Dentsu X Is Fastest-Growing Media Shop
Lion's Den Promotes Stay-At-Home 'Summer of Love'
Sorry, Bert Parks -- Dick's Is Redefining Miss America
As Ad World Goes Cookie-Less, Harmelin Media Embraces Them, Albeit The Edible King
WPP's SYZYGY Taps Media Chief Brown To Lead U.S. Office Too
Coca-Cola Doubles Marketing Spend As Channels Rise Above COVID
A Hybrid Work Approach To Creativity
Bottoms Up: Blue Moon's New Happy Hourglass
GroupM Taps Hearst's Moorcroft To Lead Data Firm Choreograph
MAD Agency Daily - Tuesday, July 27, 2021
MDC Partners Shareholders Vote 'Yes' To A Merger With Stagwell
Horizon Media's Fields Upped To Chief Development Officer
FCB Inferno Helps Prosthetic Maker Boost Its Profile
MediaPost Names Best In Auto Marketing For 2020
Sorrell's S4 Capital Acquires Salesforce Specialist Destined
2021 U.S., Worldwide Consensus Jumps On Zenith Ad Revisions
Few Ad Execs Believe 'Sequential Liability' Is The Standard, Agencies Increasingly Treated As Principals
Zenith: Online Video To Lead 2021 Global Ad-Spend Growth, At +26%; Digital To Take 58% Share Of Total
Principles Vs. Principals: How Digital Platforms Have Shifted Liability
Stagwell's Code And Theory Taps R/GA Veteran To Lead Its Brand Practice
Ogilvy Taps Casso For NA Strategy Role
MAD Agency Daily - Monday, July 26, 2021
Nick Brien Joins Amobee As CEO
Jones Soda Labels Come to Life Via AR
GroupM Unfriends Facebook Review
GroupM Exits Facebook Global Media Review
Prudential Financial Brings Back 'The Rock'
Conversion Optimization: Brands, Agencies Diverge
Omnicom's Wren Re-ups For Another 3 Years
How To Tell When A New Media Is Worth Exploring
Omnicom Media Group UK Appoints Henry Rowe Chief Digital Officer
Haygarth U.S. Lands CKE Restaurants Assignment
MAD Agency Daily - Friday, July 23, 2021
OOH Agency Talon America Debuts Data Management Platform Ada
E-Scooter Maker Tier Mobility's 'Beat Traffic For Good' Campaign
You & Mr. Jones Media Taps Hearts & Science, MightyHive Vets for Senior Roles
NBCU Incorporates ANA/4A's Ad-ID, Calls It A New Standard
NBCU Names Merkle's John Lee Chief Data Officer
'Say My Name': How To Increase Brand Recognition In Audio Advertising
Lincoln Project Slams Fox News And Rupert Murdoch For 'Killing Americans'
Chain La Madeleine Taps Omnicom Shop For Strategic, Creative Duties
MAD Agency Daily - Thursday, July 22, 2021
OMD Is The Global Billings Leader For No-Growth 2020
Publicis Groupe Rebounds Sharply In Q2, Poised For Full-Year Recovery
IPG Growth Soars In Q2 As It Sharply Upgrades Outlook For The Full Year
Pret A Manger Taps VCCP As Its First Global Integrated Communications Agency
Twitter Begins 'Brand Safety' With MRC: Audits On Measurement, Viewability, SIVT To Follow
Google Ads: 3 Strikes And You're Out
Chicago-based Soulsight Opens Offices in New York And Los Angeles
Grey NY Adds Two Senior Creatives
MAD Agency Daily - Wednesday, July 21, 2021
Visa Gets A Brand Makeover, New Positioning With 'Meet Visa' Campaign
Omnicom Returns To Growth In The Second Quarter
Say Goodbye To The Agency Pitch Treadmill
Ad Campaign Tells People To Give It "One More Push" To Stop COVID-19
UM Privacy Chief Arielle Garcia, Others, Inducted Into AAF's 2021 Hall Of Achievement
Ad Market Grows 35.2% In June, Marks Fourth Consecutive Month Of Expansion
Performance Agency Tinuiti Acquires OTT/CTV Buying Firm Bliss Point Media
Saying Goodbye To Third-Party Cookies: Lessons From Pharma
Glass Lewis Gives A Thumbs Up To The Proposed MDC Partners Merger
Secrets SEO Agencies Won't Tell You
MAD Agency Daily - Tuesday, July 20, 2021
Cue The Harp: Ogilvy Wins New York Philharmonic Account
Dentsu Taps Levron To Be Its New Global Creative Chief
Miller Promoted to U.S. President At The Community
Have Questions About Blockchain? No Worries, 'Blocky' Has Answers
Icy Hot Showcases New Brand Ambassador Lavelle In Latest Campaign
U.S. Ad Economy Continues Expansion In June, But Begins To Moderate
Toyota Pulls Back From The Olympics In Japan
Amid Heightened Antitrust Scrutiny, Ad Execs Say Big Media Consolidation Is Good, Not Bad
2022 Political Ad $ To Approach 2020's Record
Ford's VanDyke Named Automotive Marketer Of The Year
Institutional Shareholder Services Backs MDC Partners-Stagwell Merger
MAD Agency Daily - Monday, July 19, 2021
Media Veteran Paquette To Lead New Content, Insights Unit At SmithGeiger
MDC Shareholder Madison Ave. Partners Signals Its Pro-Merger Stand
It's National Ice Cream Day. What's Your Favorite Flavor?
Inquiring Brands Want to Know: Search, Customer Behavior, Mobile App Automation
The Suicide Of Ad-Supported Television
PepsiCo Inc.'s Laguarta On Post-Pandemic Consumer Trends
'My Hair Game' Celebrates New 'Holiday' (But Don't Expect To Get The Day Off)
Mojo Supermarket Wins Hydrow AOR
MAD Agency Daily - Friday, July 16, 2021
Publicis Acquires Retail Media Platform, Integrates With Epsilon
Deutsch NY Elevates Matt Baker To President
L.L. Bean Urges City Folk To Get Outside More In New Campaign
Ad Council, United Way Team On Campaign To Promote 211 Resource Line
Wavemaker Teams With Magic Johnson, Ecolab To #TakeBackYourSocialLife
Kantar Projects Record U.S. TV Ad Sales For Tokyo Summer Games, 20% Higher Than 2018
Twitter's Fleets Format To Disappear, Just Weeks After Ads Test Commenced
YouTube Brand Safety, Suitability Becomes Focus Of Pixability, DoubleVerify Partnership
Omnicom Taps Van Bergen To Lead Sustainability Efforts
Cramer-Krasselt Hires Amy Gozalka To Lead Creative On Tropicana, Naked Juice Assignments
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