MediaPost Agency Daily Editions for February 2022
- MediaPost Agency Daily - Monday, Feb. 14, 2022
- WFA Returns To Live Events With Global Marketer Week In Athens
- Google's 'Pixel' Spot Wants People To Be Seen As They Truly Are
- Paint Maker AkzoNobel Appoints Mediahub As First Global Digital Media AOR
- Strategy Farm Rebrands To Revel8
- Gal Gadot Voices Cue Health Device For Super Bowl Debut
- Travel Texas Launches $30 Million Effort
- Average Super Bowl :30 Rises 5% To $4.8 Million
- Two-Thirds Of Super Bowl Spots Score Just 'Average' Results
- MediaPost Agency Daily - Friday, Feb. 11, 2022
- IPG Reports 11.9% Growth For 2021, Forecasts 5% For 2022
- Former Wunderman Thompson NA Chief Joins Netrush As CEO
- Pre-Game Viewing Of Super Bowl Ads Soars To 1.3B Impressions
- Hathaway Elevated To Executive Creative Director Overseeing Wendy's Creative At VMLY&R
- How Sexist Are This Year's Super Bowl Ads? Not Very
- Borges Joins MullenLowe As Head Of U.S. Brand, Communications
- Idris Elba Says 'Yeah' To More Booking.com Ads, New Campaign Kicks Off At Super Bowl
- New Report Shows AR Becoming Key To Consumer Engagement
- Pandemic Keeps Disrupting Plans For Super Bowl Viewing
- New STEM PSA To Air During NBC's Super Bowl Sunday Coverage
- The Ad Industry Lost A Legend And The ANA Lost A Friend
- Instacart Teams Up With TikTok Influencers To Launch Pre-Super Bowl Campaign
- Pick Your Poison: NY Festivals Ad Awards Creates New Category Group Dedicated To Vice
- KFC Appoints MullenLowe As Its U.S. Creative Agency
- MediaPost Agency Daily - Thursday, Feb. 10, 2022
- Greenlight, Ty Burrell Push Financial Savvy In First Super Bowl Spot, Zendaya Stars in Squarespace's Ad
- Pringles Debuts First Brand Refresh In 4 Years, Remy Martin Touts Year Of The Tiger
- Agency Sees Pretty Big Returns Specializing In AR, VR
- For Tonal, Serena Shows Off Super Bowl Strength
- Nirvana Water Sciences Taps SCS As AOR
- Obit: Marketing Guru Tony Pace, Dead At 64
- First-Time Super Bowl Advertiser Criteo Takes Message Direct To Consumers
- Hellmann's Enlists Jerod Mayo To Tackle Food Waste In Super Bowl Ad
- Survey Finds Nearly Half of U.S. Viewers Plan To Watch The SB Via Digital Channels
- Virgin Voyages Taps Hearts & Science, OMG Resolution For Media Assignments
- MediaPost Agency Daily - Wednesday, Feb. 9, 2022
- Mars Retains GroupM's MediaCom, Names Essence To Handle Biddable Media
- Omnicom Reports 10% Growth For 2021, Projects As Much As 6% This Year
- Stanley Tucci Showcases Limited-Edition S.Pellegrino, Deutsch LA Named NerdWallet's Creative Agency
- Vibram's 'Sole-ful' New Campaign Pivots From Previous Efforts
- Why Rocket Mortgage Is A Big Believer in Super Bowl Ads
- Horizon Beefs Up Business Solutions, Taps Merkle's Capps
- National PTA Celebrates Safer Internet Day, Partners with TikTok
- 25 Ways To Help Solve The DEI Talent Challenge
- New Chair Outlines How His Company, Not The IAB, Is Reengineering Industry's Future
- Crypto is Madison Avenue's Dream Opportunity
- Oikos' Super Bowl Play: Peacock Streams, Regional Spots
- MediaPost Agency Daily - Tuesday, Feb. 8, 2022
- New Walmart Ad Promotes 'Live Better Now' To Underscore Commitment To Customers
- WPP Taps Herceg To Lead Australia And New Zealand Region As President
- Lincoln Project Steps Up Its Anti-Trump Campaign With Creepy New Ad
- Digitas Named Global Media AOR For Norwegian Cruise Line
- IAB Tech Lab Forms Digital Advertising Privacy Technology Working Group
- Meta Rethinks Facebook's Pre-Election Ban Of New Political Ads
- Vrbo Enlists Kermit For Sentimental Super Bowl Effort
- Digital Ad Spending Growth Moderates After Pandemic Surge
- Brick Marketing Acquires Search Engine Marketing Of New England
- How Connections Planning Can Rebuild Relationships With Audiences
- Certifiable
- Wow, That Was Fast(vertising)
- MediaPost Agency Daily - Monday, Feb. 7, 2022
- JDE Peet's Consolidates Global Creative Account With WPP
- Ad Council: Spouses/Partners Are The Most Trusted Messengers
- Comcast Business Airs Inspiring 'Ready For Anything' Spot At Olympics
- OOH Capital Extends Global Reach With 3 New Partners
- Marketer Reliance On In-House Agencies Wanes Amid Budget Uncertainties
- Wavemaker Continues MIS Hiring Push, Adds Two Group Directors
- Acxiom Teams Up With Treasure Data On Identification
- Study Finds People More Aware Of Ads Next To Unsafe Content, A Third Hold Advertiser Responsible
- Amazon Ad Business Reaches $31B, Solidifies Position In Digital's Big 3
- Vrbo Enlists Kermit For Sentimental Super Bowl Effort
- Brands Need Spots That Connect To Win Super Bowl Ad Game
- An Old Rocker Is Teaching Us All A Lesson
- Agency Reviews Increased Sharply In 2021
- Anchor Worldwide Taps Ramos For New Strategy Role
- MediaPost Agency Daily - Friday, Feb. 4, 2022
- Burger King Parent RBI Launches $500 Million U.S. Media Agency Review
- Bolt, Maximum Effort On Mission To Rescue Abandoned Carts
- Dentsu's Isobar Taps Kasprzycki For Post Of NA President
- NAPA Auto Parts Appoints New Agencies, Bolsters Senior Marketing Team
- BMW, Carvana Reveal Super Bowl Plans
- Credit Suisse, Essity, Heineken Take WFA's 'Planet Pledge'
- Fat Tire Beer Urges Olympics Sponsors, IOC, To Fight Climate Change
- NBC Sells Out Super Bowl, Fetched As Much As $7.1M Per :30
- Media Need Brand Suitability Standards
- IPG's Krakowsky Talks About Keeping Up With Change, Other Industry Issues
- MediaPost Agency Daily - Thursday, Feb. 3, 2022
- Publicis Reports Record Revenue, Tops New Business Rankings Yet Again
- UM Delivers For Grubhub, 'Human-Centric' Approach Credited For Win
- 'Good Growth' Is Something Most Stakeholders Can Get Behind, Gerhart Tells 4As
- Wunderman Thompson Taps Amrite As Client Partner, Barratt Upped At Wolff Olins
- TimeZoneOne, SCC Create 'On The Fence' Vax Campaign, Ad Lab For NJ Pubs Gains Momentum
- MNTN Raises $119 Million In Funding Round Led By BlackRock, Fidelity Management
- Havas Gets Real With BNY Mellon: Uses Real Photos Of Real People Taken By A Real Photographer
- Marketers Plan To Boost Digital Ad Spending On Economic Rebound
- A-B, Unveiling Super Bowl Ads One Day At A Time, Taps Chloe Zhao For Budweiser
- Mary J. Blige Stars In Upcoming Hologic Super Bowl Spot
- Stagwell Appoints Leadership at 'Marketing Cloud' Division
- MediaPost Agency Daily - Wednesday, Feb. 2, 2022
- GroupM's Essence Taps Wade For Top Sustainability Role
- Mastercard's Rajamannar On The 'Tsunami" Of New Tech Barreling Toward Marketers
- Katie Flynn Promoted To President At The Flynn Marketing Agency
- Busch Light, Kenny G Team For Smooth Super Bowl Spot
- GroupM Taps Wavemaker's Heitman For North America Marketing/Coms
- Finn Acquires Purpose-Driven Ad Agency AHA
- Horizon Creates Research Role Focusing On Culture, Taps VaynerMedia's Gurevich To Fill It
- Google Stops Serving Ads To Website Of Fox News Host Dan Bongino
- Infomercial Inventor Evolves Format To BRTV
- Call For Entries: Best In Automotive Marketing
- Darth Vader Vs. SEO: How They Are Alike
- WPP Forms Partnership With Instacart
- MediaPost Agency Daily - Tuesday, Feb. 1, 2022
- Accenture Interactive Hires Two More Adland Luminaries
- E*Trade Launches Super Bowl Teaser Ad
- 'What About Me?' Jon Hamm Wonders In Latest Apple TV+ Ad
- Ebiquity Reports Double-Digit Growth, Acquires Canada's Forde & Semple
- Publicis Media Trades Digital Dollars For A More Values-Based DIME
- How Your Agency Can Avoid Doing RFPs and Still Win Business
- Nissan, Kia Drop Teaser Videos Ahead Of Super Bowl
- WPP Adds Investment Firm Executive To Its Board
- Call For Entries: Best In Automotive Marketing
- Campaign For New Weight Management Product Debuts
