MAD Agency Daily Editions for June 2022
MAD Agency Daily - Thursday, June 30, 2022
Omnicom's OMD Retains Media Billings Crown
Saatchi & Saatchi Taps Souza As Chief Marketing Officer
PlayStation Plus Spot Pushes Adventure, Exploration
'Advertising Week' Sold By Stillwell, Cash Deal Includes Whole Shebango!
Native Video Ads Beat Social On Brand Favorability: Study
Reflecting Ecommerce Push, Pinterest's CEO Steps Aside For Google Commerce Exec
Meat Sweats? Old Spice Joins With Arby's To Bring Back Isaiah Mustafa
Honda Launches 'Hondaverse' On Twitch
Travelers Highlights A Child's View Of Insurance
Once A Phenomenon, Now The Human Standard
MAD Agency Daily - Wednesday, June 29, 2022
Amnesty International Launches Global Effort Challenging Abortion Decision
'Take' It: Samsonite Tells Travelers To Enjoy Summer
Think Now Utilizes Semasio To Target Multicultural Markets
Cultural Transformation: Why CMOs Aren't Solving a Decades Old Problem
Elmo Stars In New PSA About Vaccines For Kids
72% Of U.S. Travelers Choose Destination Based On Personalized Ad
The Most Used Subject Lines In Phishing Emails
RoC Taps Sarah Jessica Parker For Optimistic Aging Message
Pointing To Progress, Publicis Groupe Releases U.S. Workforce Diversity Data
MAD Agency Daily - Tuesday, June 28, 2022
YouNite Media Focuses On Diversity Audiences, Campaigns
Cutwater Named Digital Creative AOR For Harvest Snaps
Will This House Live In The Metaverse? Yes, If You Can Get Young Consumers On Board
Havas New York Pride Activation Raises Awareness Of Proposed Laws Targeting Gay Rights
Marcus Thomas Acquires Analytics Firm ROInsights
Reddit Says 'Find Your People' In First Full Nationwide TV Campaign
GRO Acquires QuaGrowth To Gain Expertise In Email Marketing
Advertising's New CPM: Carbon Prevention Media
MAD Agency Daily - Monday, June 27, 2022
WPP Named Creative Company Of The Year At Cannes
Ford Names Soci Platform AOR For Localized Marketing
Brands Worry About Economic Future, Merkle Study Finds
Luckie Agency Opens An Office In Decentraland
TikTok Names OK Cool As Marketing Partner
AdQuicks Offers OOH Campaigns An Analytics Cloud Service
Sarandos: Netflix In Ad-Partnership Talks With 'All Of Them'
Media Measurement: One Currency? Multiple? Does It Matter?
Consumer Insights Startup Lands Funding Via Seed Round
Aiming For The Most Efficient Media Buy
Dollar General Expanding Ad Network, Eyes Self-Service Option
MAD Agency Daily - Friday, June 24, 2022
Omnicom Issues Inaugural DE&I Report
Omnicom Media Group, Kroger Strike 'Early-Adopter' Alliance
AMV BBDO's 'Hope Reef' Campaign Wins Media Lions Grand Prix
Horizon To Test Comscore Local TV Measurement As 'Currency'
Ryan Reynolds: If At First You Don't Succeed, Become An Absolute Bastard
Scardaccione Named ScienceMagic.Inc's Global Chief Creative Officer
American Family Protects Buyers In BBDO's 'Move-In Day'
Past Cannes
MAD Agency Daily - Thursday, June 23, 2022
OMG, Instacart Partner To Boost Consumer Insights For CPG Clients
WPP Partners With Ukraine To Support Its Economic Recovery
Dentsu India Offices Win A Second Grand Prix Lion For 'Unfiltered History Tour'
The Medium Is The T-Shirt For Future Lions Grand Prix
adam&eveDDB To Lead Crisis' Holiday Campaign
Former Facebook CCO Mark D'Arcy Joins The Brandtech Group
R/GA's Rolfe On Why Brands Need Metaphors In The Metaverse: They'rrre Great!
Varicent Targets B2B Companies With 'Growth' Campaign
RTL AdConnect Rebrands As RTL AdAlliance, Connects Brands With Europe
Sortis Holdings Acquires Digital Agency WLCR
LinkedIn Chief Schools Agencies On New Biz, Pitches Next-Gen B2B Brands
Dentsu Acquires Salesforce Consultancy Pexlify
Naomi Osaka Forms Media Company With Help From LeBron James
MAD Agency Daily - Wednesday, June 22, 2022
Germany's Serviceplan Wins Film Craft Grand Prix For 'The Wish'
GroupM To Publish Industry Standard For Media Decarbonization, Plans To Make Buys Based On It
Tampa Bay Heats Up, Hopes To 'Effect' Diverse Tourists
FUSE Create Named Sinai Health Foundation Creative AOR
TBWA 'Future Of Work' Report Finds Creatives Want Better Work/Life Balance
Marketing And Procurement Collaborate To Create Speed, Benefits, CMO Council Reports
Q&A: The Changing Economics Of Brand Value
Facebook Users Want Appellate Court To Revive Battle Over Scam Ads
M&C Saatchi Board Withdraws Recommendation For Next Fifteen Offer
New Eos Campaign Designed To Destigmatize Body Hair And How You Shave It
MAD Agency Daily - Tuesday, June 21, 2022
Dentsu International Consolidates Creative Brands Into One Global Network
Omnicom Media Group, Retail Network Walmart Connect Announce Partnership
Havas, Adidas Win The Outdoor Grand Prix For Inclusivity-Themed 'Liquid Billboard'
White Mulberry Softie Bag Floats Through Social-First Campaign
New Agency Joia Paris Promises One-Shot Campaigns
IBM Teams With Big Brands/Agencies To Mitigate Bias In Ad Tech
The Next Five Years: A Conversation With The MRC's George Ivie
Global Media Alliance Unveils New Safety, Misinformation Guidelines At Cannes
CMOs Worry Most About Privacy Issues, Complex Media Landscape
Lego Is For World 'Builders' In 90th Anniversary Campaign
People Working At Home Remain On Email Into The Night: Study
MAD Agency Daily - Monday, June 20, 2022
Nationwide Insurance Taps GroupM's Essence For Media Duties
R3 Acquires Ad Intelligence Platform Adbrands.net
Fuzzy Sends Love Letter To Pets, Pet Owners
VMLY&R Commerce Promotes 3 Executives
Why Performance Media No Longer Works
Band-Aid, Lysol, Clorox, Top List Of Most-Trusted Brands
Total Cannes Lions Entries Down 5,000 From 2019
MAD Agency Daily - Friday, June 17, 2022
Montreal's Plus Company Buys Mekanism, Taps Whipple As Board Chair
Publicis Groupe Integrates CitrusAd, Epsilon For New Unified Retail Media Platform
Big Spaceship Opens Hub In Seattle
Kantar Taps Merkle Vet For Top Insights Role In The Americas
All The Hacks Fit For Us To Print: A Conversation With Media Lions Jury Chief Daryl Lee
Bayer's Patricia Corsi Talks Creativity In Healthcare Marketing
PSA Shows Horrors Of Ukraine War
Great Advertising Is Local
Performance Media Shops Reorganize C-Suites, Become More Strategically Focused
WFA To Unveil DEI Charter For Change At Cannes
AR Gives Most Consumers More Confidence In Purchases, Study Finds
Erich And Kallman Names Lal Executive Creative Director
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