OK COOL, a creative studio for social media, has been recognized as an official TikTok Marketing Partner. The program selects agencies with specific talents.
Since 2015, OK Cool has developed an expertise in connecting brand to millennial and Gen Z demos. It has delivered social strategies and campaigns for clients such as Nike, Diesel, Bumble, TAG Heuer, Universal Music Group.
For the last three years, OK COOL has been working with TikTok to help bring brands and agencies to its global platform. That kicked off the OK COOL TikTok Studio in 2021, a dedicated strategic and production studio to launch and grow brands on TikTok. The Studio offers strategy, campaign development, creator engagement, content production, paid media and music production services.
For example, it handled Nike’s most successful branded hashtag challenge, which earned more than 5 billion views, Zalando’s post-pandemic Clap-back campaign, Taco Bell’s UK launch on TikTok and showcased Diesel’s global AW21 range.
"OK COOL TikTok Studio has gone through stratospheric growth over the last year. Understanding how best to work with creators and getting hands-on with the ad formats, gave us a
deep knowledge of how brands should show up on TikTok,"said Sascha Morgan-Evans, head of OK Cool's TikTok Studio.